Page 29 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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CORPORATE RESPONSIBILITY REPORT 2012
Successful international series in a great variety
of genres
While Spanish fiction has received the greatest support
from Telecinco, quality foreign series have also found the
same support on Cuatro which has shown the most
successful external productions at national and interna-
tional level.This is the case with cult series such as “House”
which this year bade a final farewell to its viewers with an
average in 2012 of 1,801,000 viewers and an audience
share of 9·5%.
In addition to regular series such as “Castle” (1,362,000
and 7·5%), “NCIS Los Ángeles” (1,007,000 and 5·4%) or
“Mentes Criminales” (1,197,000 and 6·2%) Cuatro has
shown a powerful set of externally produced fictional
programmes from the major American networks in a wide
variety of genres including titles eagerly awaited in Spain
such as Speilberg’s “Terranova” (1,635,000 and 8,7%),
“American Horror Story” (5·9% and 671,000), “Alphas”
(822,000 and 5·9%), the continuation of “Los Pilares de
la Tierra”: “Un mundo sin fin” (10·3% and 1,845,000);
“Imborrable” (1,800,000 and 7·4%) and the prequel of
“Spartacus”: “Spartacus: Sangre y Arena” (1,333,000
and 7·2%).
2012 marks the first anniversary of the single newsroom
serving InformativosTelecinco and Noticias Cuatro, which
prepares pieces on a daily basis specifically designed
for the two programmes which autonomously and
independently adapt the information from the Atlas news
agency for their different types of audience, keeping intact
their commitment to independence and the editorial
line which has characterised them throughout their
history and which they also use in their websites
and
Both programmes keep all editions of their news bulletins
on their websites, both live and recorded, giving their
viewers a second additional vantage point from which
to see the daily news wherever and whenever they want.
Mediaset España, a single newsroom serving noticias cuatro and informativos telecinco
