Page 36 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

36
OUR BUSINESS
Nueve is born, a new channel aimed at
women in general
On last New Year’s Eve Mediaset España not only
welcomed in 2013. Minutes before midnight, and with
a simulcast connection to the traditional chimes from
Puerta del Sol, Nueve was born, a new television offering
aimed at women in general by way of a programming
schedule in which various genres such as mini-series,
telenovelas, fictional series, current affairs programmes,
talent shows, reports programmes and, from February, a
12 hour live connection to “Gran Hermano Catorce” will
progressively come to coexist over the course of this year.
With the birth of Nueve, whose corporate image has
adopted the colour blue and shares elements common to
the other channels - such as the lettering, the round shape
and the dark blue ball - Mediaset España has reinforced
its multi-channel strategy providing a new offering aimed
specifically at one of the segments of the public with a
profile much sought-after historically by advertisers.
Factoría de Ficción, the leading themed
channel with the highest figures in its history
2012 will go down in the history of Factoría de Ficción
as the year in which it finished leader in viewing figures
of the third generation television channels in Spain. The
Mediaset España themed channel was the most watched
of the year with an audience share of 2·9%, the best figure
in its history which has allowed it to distance itself from its
immediate competitors.
Factoría de Ficción, one of the most solid and recognised
brands in the area of themed channels, has once again
remained the themed television leader in prime time and
with the viewing public preferred by advertisers, reaching
a share of 3·6% for the target audience.
The successful combination of well-known Spanish fiction
with a wide and choice selection of foreign fiction series,
to which have been added various film seasons and
programming events, have made it possible for the channel
to achieve these results.
Comedy, drama and adventure are the predominant
genres in the foreign programmes shown on the channel
which have included the acclaimed American sitcoms
“New Girl”, nominated for 4 Golden Globes and consid-
ered the successor to “Friends”; “Colgados en Filadelfia”,
winner of a Satellite Award for Best Comedy and “Uno
para todas”, winner of theTV Guide Award for BestTelevi-
sion Come Back for the work of Tim Allen. Drama has
been represented by the lawyer series with touches of
comedy “Franklin & Bash”; hospital drama by “Royal Pains”
and “Terapia de choque”, while in the action genre there
have been the debuts of “Rescate” and of the remake
of the legendary series from the 70s “Los ángeles de
Charlie”. Newcomers in foreign fiction have also included
new series of “The Closer”,“La leyenda del buscador” and
“Las reglas del juego”.
All of them have stood alongside emblematic productions
from the history of television such as “Cheers”, “Primos
lejanos”, “Urgencias” and “Friends”; successful detective
series such as the three stories of “C.S.I.”,“Castle”,“Ladrón
de guante blanco”, “Mentes criminales”, “Al descubierto” ,
“Monk” and “Psych” and fiction based around family sagas
such as “La plantación”,“Swingtown” and “Todo el mundo
odia a Chris”.
Daily total individuals
1.6 1.6 1.6 1.6 1.7
2.5 2.6
2.9
1.4 1.4