Page 31 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
Telecinco Matinal presenting the morning news together
with Ramón Fuentes.
The weekend edition presented by José Ribagorda
and Carme Chaparro was the most watched of the
commercial television alternatives at prime time both
on Saturday (1,507,000 and 11·8%) and on Sunday
(1,888,000 and 11·6%).
There has been unanimous recognition on the part of
the public to the coverage of events of great international
importance such as the presidential elections held in the
United States, Venezuela, France, Greece and Russia; the
wars in Syria and Mali; the devastating effects of hurricane
Sandy; the health of Hugo Chávez; the nationalisation of
YPF by the Argentinian government; or the recognition of
Palestine as an observer member of the UN. Informativos
Telecinco has also covered other matters of particular
interest nationally such as the economic and employment
law reforms and the raising of taxes put in motion during the
first year of Mariano Rajoy being in charge of the govern-
ment; the general strikes of 29 March and 14 November;
the bank bail-out; the nationalisation of Bankia; the appear-
ance in court of Iñaki Urdangarín in the “Noos Case”; the
regional elections in Catalonia, Galicia, the Basque Country,
Asturias and Andalusia; the tragedy of the Madrid Arena;
or the independence movement in Catalonia.
Noticias Cuatro, another year ahead of its
closest rival
Noticias Cuatro for its part took the lead over La Sexta
Noticias in 2012 in its afternoon edition both from
Monday to Friday (9% and 892,000), with Hilario Pino,
and from Monday to Sunday (8·8% and 859,000). The
evening edition presented by Roberto Arce saw growth
in its viewing figures to the point where it was attracting
close to half a million daily viewers (4·2%).
At the weekend the editions presented by Miguel Ángel
Oliver and Marta Reyero beat La Sexta Noticias both on
Saturday (6·6% vs. 6%) and on Sunday (6·4% vs. 6·1%).
The audiences achieved by the afternoon editions of both
programmes stand out having grown to audience shares
of 8·6% and 8% respectively.