30
OUR BUSINESS
The two teams have made an additional effort in 2012
to inform and be present through all possible channels.
This is true of the main social networks, especially Twitter,
where both Informativos Telecinco and Noticias Cuatro
have more than 80,000 followers.
The following of Deportes Cuatro onTwitter, with nearly
150,000 followers of the account @losmanolostv, should
also be mentioned.
Informativos Telecinco, a benchmark for news on
commercial television
Informativos Telecinco was again an audience leader in
2012 for commercial television. The rigor, independence
and connection to viewers shown when reporting on
the most important national and international news have
again been the main characteristics of the work carried
out by the team led by Pedro Piqueras, which has made
Informativos Telecinco the leader in news (Monday-
Sunday) among its competitors with an average for its
three daily editions of 12·6% audience share and 858,000
viewers, once again ahead of Antena 3 (12·4% and
783,000).
This margin has grown as regards the three editions
shown from Monday to Friday in which Informativos
Telecinco has increased to an audience share of 13·2%
(772,000), outdistancing Antena 3 Noticias by nearly 1
point (12·3% and 664,000).
Of the different editions the nine o’clock evening
programme Informativos Telecinco stands out presented
by Pedro Piqueras and J.J. Santos, which ended December
the most watched television news programme in Spain
with an audience share of 14·6% and 2,446,000 viewers.
In annual terms the prime time edition finished as the
leading news programme on commercial television with
an audience share of 14·2% and 2,137,000 viewers,
improving on its figures for 2011 by almost half a point
and more than 120,000 viewers.
In the afternoon 1,871,000 viewers (13·9%) choose the
three o’clock edition of Informativos Telecinco for news
Monday to Friday presented by David Cantero, Isabel
Jiménez and Sara Carbonero. In January Leticia Iglesias
took over from Concha García Campoy on Informativos
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