26
OUR BUSINESS
Innovative in-house production, coaching programmes and the best
offering of foreign general viewing, under the seal of Cuatro
Cuatro in 2012 has strengthened its orientation towards
young viewers by way of a programming model based on
innovative entertaiment programmes produced in-house,
adventure formats, docu-reality programmes, game shows,
reports, coaching programmes and a careful selection of
foreign fiction.
As a result of this combination of products Cuatro has
been able once again to get the better of La Sexta, its
nearest rival among the second generation channels,
which it has beaten in all months of the year, in nearly
80% of days contested and in all of the regions, reaching
an average audience share of 6% over the day as a whole.
This margin widens in the target audience, where Cuatro
has grown to an audience share of 7·4% over the day as
a whole and 7·6% in daytime.
Daily total.Total individuals
Daily total. Commercial target
Day time. Commercial target
6,0
7,4
7,6
4,9
5,8
5,0
Source: Kantar Media
Entertainment “Made in Cuatro”
The channel’s prime time access has had a noteworthy
addition in the form of a game show. Presented by the
journalist Juanra Bonet “Lo sabe, no lo sabe”, which bases
its simple format on putting questions on general and
popular culture to passers-by on the basis that getting
the answer right does not always mean winning, has
proved highly popular among younger viewers reaching
an average of nearly a million viewers and an audience
share of 5·5%.
Coming after it in peak time Cuatro has again relied on
originality and fun in a form of docu-reality show unique
in general viewing at national level with the unveiling in
2012 of one of best new formats of the year: “¿Quién
quiere casarse con mi hijo?” (Discovery of theYear Award
at FesTVal in Vitoria). Presented by Luján Argüelles the
programme has been the leader for its time slot among the
commercial channels with nearly two million viewers and
an average audience share of 10·9%.The second showing
of the format has confirmed it as a phenomenon on social
networks and the internet where it has become the most
requested Cuatro content on Mitele.es with nearly 1·5
million downloads of video and entire chapters, while
on Cuatro.com it has generated more than 10 million
pages visited and around a million single users. On social
networks the programme has been a world and national
trending topic on Twitter on various occasions.
1...,16,17,18,19,20,21,22,23,24,25 27,28,29,30,31,32,33,34,35,36,...172