Page 23 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
“Espejo Público” on Antena 3. Coming after it “Mujeres
y hombres y viceversa” presented by Emma García has
attracted nearly a million viewers. More than 1·5 million
viewers have then followed the legal disputes shown in
“De buena ley” under the direction of presenter Sandra
Barneda.
The pairing “Sálvame: diario” (16·4% and 1,848,000)
presented by Jorge Javier Vázquez and “Pasapalabra”
(2,050,000 and 16·5%) with Christian Gálvez have again
proved untouchable in 2012 in afternoon viewing on
commercial television.
At weekends evening viewing on Telecinco has been
given over to live programmes with two current affairs
programmes: “Sálvame Deluxe”, unbeatable in its slot
on Fridays with an average audience share of 15·3% and
1,861,000 viewers, and “El gran debate”, an information
and entertainment format presided over by Jordi
González which in its first year has become a commercial
leader of Saturday nights with an average of 1,651,000
viewers and an audience share of 13·5%.
On Saturdays and Sundays the channel has offered “Qué
tiempo tan feliz”, the programme on Telecinco with the
greatest viewer loyalty in weekend daytime television
with an average of 1,430,000 viewers and an audience
share of 11·5%.Together with María Teresa Campos, José
Ribagorda has become one of the most prominent faces
of weekend entertainment in 2012 with the cookery
show “Cocineros sin estrella”.
In late night viewing nearly a million followers of the clair-
voyant Anne Germain have remained faithful to the expe-
rience offered by the programme “Más allá de la vida”.
Fiction on telecinco: a leader in comedy and with
great success in tv movies
The offering of in-house fictional programming from
Telecinco has stood out once again this year on account
of its notable ability to connect with viewers, who have
again enjoyed a varied offering in which comedy has been
prominent more than ever in the form of two reliable
programmes which have reached expected regular levels
with their faithful and growing numbers of viewers.