Page 20 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

20
OUR BUSINESS
The varied television offering of Mediaset España in 2012
has allowed the company to become the group with
the largest audience growth in 2012 with 1·7 points of
audience share more than the previous year, emerging
as the clear leader of the Spanish audiovisual sector in
terms of audience with an overall share of 28·1%, 2·3
points more than the group of channels of its nearest
commercial television competitor. The Mediaset España
offering has also been the most popular with viewers in
peak time (27·4%) by a margin of 2·7 points over the
Antena 3 channels.
Mediaset España has also confirmed its hegemony in
terms of target audiences in the course of 2012, being the
most attractive group of channels for advertisers both
over the whole day (30·4%) and in prime time (29·3%),
that fiercely contested time slot in which it has grown by
3 points compared to 2011.
Mediaset España, the most target-rich offering
with segmented channels and complementary
audience leaders
Source: Kantar Media
Daily total.Total individuals. Television groups Prime Time.Total individuals. Television groups
Prime Time. Commercial target. Television groups Daily total. Commercial target. Television groups
Mediaset
28.1
25.8
18.9
Antena 3 TVE
TVE Antena 3
Mediaset
27.4
26.3
18.6
Antena 3 TVE
Mediaset
30.4
27.9
22.1
Antena 3 TVE Mediaset
29.3 29.3
16.6
Antena 3 TVE
Mediaset