Page 24 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

24
OUR BUSINESS
One of these is “La que se avecina”, the crazy surrealist
humour of which has allowed Telecinco to attract a
growing army of viewers highly active on social networks,
on which it has nearly 700,000 fans on Facebook and
around 200,000 followers on Twitter. At the end of 2012
an average audience share of 22·7% and 4,174,000
followers have made it the most watched series of the
year on commercial television. The opening episode of
the sixth series of the crazy residents of Montepinar
(27·1% and 5,400,000) was the most watched fictional
programme of the last three years on privately owned
television. The loyalty of its followers is such that the
repeats of its episodes on Factoría de Ficción are one of
the star contents on a daily basis of the Mediaset España
themed channel.
The always amusing stories of the homely neighbour-
hood of Esperanza Sur have also again enjoyed massive
support from viewers on Sunday nights, their viewing
figures keeping “Aída” among the most viewed comedy
programmes in Spain year after year with average audi-
ences in 2012 of 1,960,000 viewers and an audience share
of 19·7%. Their amusing storylines and line-up of artists,
with Paco León, Pepe Viyuela, Miren Ibarguren, Marisol
Ayuso and Mariano Peña (Ondas Award for Best Male
Actor) among others, have made possible once again
these excellent figures for the channel’s oldest broadcast
fictional programme.
Together with these productions two innovating
programmes have stood out in which Telecinco has
explored new genres both in terms of storyline and image:
“La Fuga”, a prison-based action series featuring María
Valverde, Aitor Luna and Asier Etxeandía (1,942,000 and
11·3%) and “Frágiles”, a production featuring Santi Millán,
Elia Galera and Ruth Núñez which tells of the professional
experiences of an unconventional physiotherapist who
is convinced that the emotions are the key to human
existence and that hence to cure physical pain you must
first look inside the patient and treat their emotional
problems.The positive response to its first season, with an
average of 1,677,000 viewers and 13·1% audience share,
has led to the production of a second series onTelecinco
planned for 2013.
In the area of fiction Telecinco has also made television
history with the final closure of what has been one of
Spain’s most popular hospital emergency departments
over the last decade: “Hospital Central”. The longest-
running series on television to date bade farewell to its