Page 21 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012

Telecinco has been the most watched commercial

television for a decade. Its unbeatable model of

programming has become stronger than ever in an

environment characterised by fragmentation, confirming

its absolute leadership over all other television networks

this year with an audience share of 13·9%, 1·4 ahead of

Antena 3. The channel has also triumphed in prime time

with an audience share of 14·4%, nearly three points

more than its closest competitor.

The channel has also completed its ninth year as a

benchmark in terms of target audiences in Spanish

television, confirming its position as the most attractive

option for advertisers both throughout the day and in

the daytime and prime time slots with a clear lead over

Antena 3.

Telecinco, leader of commercial television for a decade

Daily total.Total individuals

13.9

12.5

Prime Time (20:30).Total individuals

14.4

11.2

The greatest and most varied offering of in-house

productions

Game shows, discussion programmes, magazine

programmes, celebrity gossip, documentaries, reality

shows, sporting events and news have been some of

the more important formats with which Telecinco has

become the public’s favourite television in the main time

slots, with content which always connects with the viewer

based on live programming and in-house productions, the

channel’s unmistakeable callnig card in recent years.

In peak time it has offered the most watched entertain-

ment programmes on television including the first showing

of “La Voz”, the most watched television phenomenon

of the last decade with an average of 5,169,000 viewers

and an audience share of 29·8% and which was awarded

the Ondas Prize for Best Entertainment Programme.The

showing of the competition hosted by Jesús Vázquez,

together with the “coaches” David Bisbal, Rosario, Malú

and Melendi and the assistance of Antonio Carmona,

Tiziano Ferro, Neck and Luis Fonsi, has brought the music

programme back to the schedule ofTelecinco with roaring

success, the grand final achieving the highest ratings of

the show (37·3%) and the last of the “Blind Auditions”

breaking the barrier of 6 million viewers (6,030,999).

Since it first aired the competition has also become a

phenomenon on social networks building up more than

1·3 million followers on Twitter and Facebook (including

both fans of the programme and of the artists them-

selves) and forming dozens of national and international