Page 22 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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22
OUR BUSINESS
The social networks have also become more important
in the final stage of the competition with the creation
of the “Interactive room” from which Tania Llasera gives
voice to users’ opinions gathered by way of a real time
measuring tool of the impact of “La Voz” contained in
the programme’s official website.The site
has recorded more than 5 million single users
with around 120 million pages and more than 30 million
videos having been seen.
Speaking of large numbers in entertainment programming
means we have to refer once again to the most watched
reality show format in the history of television. In 2012
“Gran Hermano 12+1”,presented by Mercedes Milá,once
again demonstrated the rude good heath of the format
by attracting nearly 3 million viewers and an audience
share of 20·3% for its prime time gala programmes. Its
success and continuing popularity were made clear by
the twist the channel put on the programme entitled
“Gran Hermano: la revuelta” which achieved an average
of 2,476,000 viewers and an audience share of 19%.
These competitions have shared their success with “Tú sí
que vales”, which has brought show business in its most
varied forms to Telecinco throughout 2012 under the
direction of Christian Gálvez as presenter and before a
jury made up of Risto Mejide, Merche, José Corbacho and
Kiko Rivera with an average of 2,542,000 viewers and an
audience share of 16·9%.
As well as show business Telecinco has also filled the
screen with feeling, emotion and surprise this year in
the form of “Hay una cosa que te quiero decir”, a new
programme into which Jorge Javier Vázquez has thrown
himself with a degree of success unseen up until now in
his career with an average audience share of 17·8% and
2,360,000 viewers.
A majority of the public has also made a date with
Telecinco for its morning, early afternoon, evening and
late night viewing which has again set a standard in terms
of lively, flexible programming always tuned in to the
viewing public and the current state of affairs.
In the morning slot “El Programa de Ana Rosa” (Golden
TP Award for Best Magazine Programme) has confirmed
its position as the leading magazine programme with an
audience share of 16·9% and 492,000 viewers compared
to the 16·5% and 471,000 viewers of its nearest rival
