Page 27 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
New episodes of “Perdidos en la ciudad” presented by
Raquel Sánchez Silva also stand out in this category in
which members of African tribes throw themselves into
life in the big city watched by around 2 million viewers
(10·5%) and “Perdidos en laTribu”, with a reverse type of
co-habitation, watched by nearly 1·5 million people (8%).
Other successful docu-reality shows this year have been
“Me cambio de familia” (7·9% and 1,140,000), in which
various people have changed their roles to live together
in a family unit radically different from their own, or “Hijos
de papá”, in which wealthy young people have tried to live
without the financial support of their families (1,153,000
and 6·5%).
Cuatro has also served up a large helping of adventure
programmes in 2012 in the form of new episodes of
“Frank de la jungla”, featuring an expert in bringing the
wildest parts of nature closer to the viewer (5·9% and
1,251,000), and “Desafío Extremo” with Jesús Calleja who
brings alive complex experiences in locations throughout
the world (4·9% and nearly a million viewers).
Viewers have also been watching programmes in which
the dominant presence is that of the coach and have been
following week by week the cases shown in programmes
such as “Hermano Mayor” (2,193,000 and 12%) or
“Supernanny” (1,261,000 and 6·8%), in which various
parents have made a radical change to their children’s
education under the supervision of Rocío Ramos-Paúl.
The success of these formats has led Cuatro in 2012 to
show “Padres Lejanos”, a programme in which Manuel
Díaz “El Cordobés” has guided six broken families with
conflictive relationships throughout an intense journey to
Patagonia.
As regards documentaries “Callejeros Viajeros” has this
year completed 150 broadcasts and to celebrate has
explored isolated locations such as Greenland or the
spectacular beaches of Punta del Este among other
destinations together with an average of more than
a million viewers (5·9%). While “Callejeros” (7·6%)
(Golden TP for Best Current Affairs and Documentaries
Programme) in its eighth series has shown the differing
lives of the Spanish people in the form of documentaries
on juvenile sex or drugs at the wheel to coincide
with the Christmas safe driving campaign among other
stories followed by more than a million viewers tuning in
every Friday.