Page 32 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report
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32
OUR BUSINESS
The original way of presenting the sports news of the
team of Deportes Cuatro -made up of Manu Carreño,
Manolo Lama, Juanma Castaño, Nico Abad, Luis García
and Ricardo Reyes- has also been too much for the
opposition with an audience share of 7·7% and 865,000
viewers. And once again the performance of the pairing
of Manu Carreño and Manolo Lama in the afternoon
edition stands out who have attracted more than a million
viewers on a daily basis with an audience share of 8·1%.
Mediaset España provides a voice for the public,
receives its complaints and deals with them on air
by way of the institutional campaign “have your say”
Aware of the serious difficulties our society is going through
Mediaset España put all of its power as a communications
medium at the disposal of its viewers in 2012 by way
of the campaign “Have your say”, an institutional initiative
with which it has given a voice to the public in order
to channel their main demands and throw light on the
questions which concern them most.
Featured in the
website as a
social connection tool and with the broadcasting power
of Informativos Telecinco and Noticias Cuatro and the
current affairs programmes “El programa de Ana Rosa”,
“Las mañanas de Cuatro” and “El gran debate” behind it
“Have your say” has issued a call to the public, become a
loudspeaker of complaint, a collecting point of hope and a
catalyst of help for those who are in desperate situations,
and all for one sole purpose: to offer useful information
and working together to arrive at solutions.
Evictions, unemployment or cuts to health and education
have been among the main questions on which Mediaset
España has centred its attention by way of these
programmes, opening a virtual public meeting place in an
online platform where anyone can explain their particular
case and find support among people in similar situations.
To make this initiative a 360º action with a presence on air,
in social networks and on the internet the campaign has
also had an active role in the social networks Facebook
and Twitter and in all of the websites of Mediaset España.
The news teams of Telecinco and Cuatro have dealt with
each one of these subjects on a weekly basis by way of
various daily reports trying to bring together all possible
points of view, putting a human face to each situation and
trying to find solutions. Over the course of the week the
subject is developed in more detail in the programmes
“El programa de Ana Rosa” and “Las mañanas de Cuatro”,
with studio guests, expert opinions, official declarations by
public bodies, debates and live connections, concluding at
the end of each week with an extensive analysis of all of
the information collected in “El gran debate”.
