Page 39 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
the clearest examples of the success of the multi-channel
strategy of Mediaset España for segmented audience
profiles.
Throughout the year Divinity has consolidated a perfectly
defined entertainment programme schedule based on
three pillars: internationally successful high quality foreign
series, a battery of reality and factual shows of a variety of
types and a series of film seasons with titles from yesterday
and today.
In the area of fiction Divinity has shown large-scale
American productions free to view in Spain very shortly
after their first being shown in the United States. These
have included the latest series of “Mujeres Desesperadas”
and “Anatomía de Grey”, the second season of “Revenge”,
the unseen episodes of “Gossip Girl” and “Mad Men”
and the first showings of “Smash”, “The client list”, “Cinco
Hermanos”, “Rookie Blue”, “Cougar Town”, “Veronica
Mars”,“The LWord” and “Betty”among others.
Having noted their popularity with Spanish female
audiences in its first year Divinity has included in its weekly
schedule some of the most successful foreign programmes
of the reality and factual show genre: examples of this are
makeover programmes (“Cortar por lo sano”, “¡Cambia
de look” and “Dr. 90210”), decoration (“Summer Home”,
“Casas ecológicas”, “Reforma Exprés”, “Tu casa a juicio”,
“Open House”), fashion (“Fashion Police”, “SOS, ¡qué me
pongo!”,“Novias de Beverly Hills”), coaching (“Supernanny
GB”, “Millonario busca esposa”, “Hasta que la boda nos
separe”, “Exposados”) and variety (“Mobbed, ¡esta fiesta
es para ti!”, “De fiesta con Dina”, “Mamá quiero bailar”,
“Dulces e increíbles”,“Gay, soltero o pillado”).
As regards cinema Divinity has backed up its commitment
to the showing of films in the“Divine classics” season which
has included some of the most representative movies
of the first half of the XX century, adding modern titles
and quick repeats of important films shown on Telecinco
and Cuatro, all of them grouped into thematic seasons
which the channel has offered month by month since the
beginning of the year: “Enero de princesas”, “Febrero, os
quiero”,“Marzo infiel”,“Abril de sagas”,“En mayo me caso”
or more recently “Esperando la Navidad”. Divinity has also
shown special seasons to celebrate important milestones
in the history of cinema such as “Forever Marilyn” and
“20 años sin Audrey”, shown to commemorate the 50th