Page 47 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

47
CORPORATE RESPONSIBILITY REPORT 2012
Telecinco Cinema not only made its compulsory invest-
ment in cinema in 2012, it closed the best year in its
history as the driving force of the industry by contributing
56% of the best share of box-office takings by Spanish
cinema in the last 27 years.
Acting within the parameters of quality and profitability
which characterise the actions of the company in all of its
lines of business the cinema subsidiary of Mediaset España
has brought two great successes to the big screen which
now form part of the living history of Spanish cinema:
“Lo Imposible” and “Las Aventuras de Tadeo Jones”, the
combined takings of which at the time of this report were
above 60 million euros and 8 million spectators, a record
in Spain for a single producer.
Together they took 8 Goya Awards out of 19 nominations
which made Telecinco Cinema the producer with most
films in the lists proposed by the Academia de las Artes y
las Ciencias Cinematográficas, another of its productions
also having swept the board the previous year,“No habrá
paz para los malvados”, winner of six awards including
Best Film, Best Director (Urbizu), Best Screenplay,
Best Leading Actor (José Coronado), Best Editing and
Best Sound
Telecinco Cinema has also begun or concluded the
shooting of some of the most important projects of the
Spanish film industry, with ideas of widely differing genre
and budget, directed both by established film-makers
of international renown and by promising youngsters,
in a breeding ground for new talent promoted by the
company each year.
The cinema subsidiary for Spain also has 10 new projects
for the next two years; seeking to maintain the string
of successes achieved in an industry in which prior to
2012 it had already made history with productions
such as “Ágora”, “El Laberinto del Fauno”, “Celda 211”,
“El Orfanato”, “Alatriste”, “Ché”, “Spanish Movie”, “Los
crímenes de Oxford”, “Al otro lado de la cama” and “Los
dos lados de la cama”, with which it has not only won
the unanimous applause of the critics, it has also become
one of the major film producers in Spain in terms of
investment and box-office takings, being responsible for 8
of the 15 most profitable films in Spanish cinema.
Telecinco Cinema contributes to record market share for spanish cinema
with 56% of takings in 2012