Page 51 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

51
CORPORATE RESPONSIBILITY REPORT 2012
“12 meses, 12 causas” has since 2012 been “12 meses”:
the calendar no longer sets the rule for the number of
causes to be taken up and is now merely a reference to
the amount of time the company has to act in the field
of solidarity.
Different subjects dealt with under the same seal and
with an identical common wish, to transform attitudes by
making a call to action by way of all the various means of
communication only an audiovisual group like Mediaset
España is able to use in television, the internet and social
networks, with the help of opinion-formers well-known
to the public, its presenters, contributors and actors.
The efforts made throughout 2012, with the broadcasting
of the various campaigns by Telecinco, Cuatro, Factoría
de Ficción, Divinity, Energy and LaSiete, have generated
the total airing of the various spots nearly 3,000 times, of
an equivalent economic value of over 8 million euros. In
addition to this valuable space for social publicity there
has been extensive support work in the broadcasting and
publicising of each one of the campaigns of the news and
current affairs programmes, and the assignment of space
by Publimedia Gestión, the second advertising conces-
sionary of Mediaset España with exclusive responsibility
for the 550 screens of the iWall circuit in Shop present
in 43 shopping centres throughout Spain and in the VIP
lounges of the airports of Madrid and Barcelona, which
for the first time in their history have joined forces with
“12 meses” with the showing of the “Eres perfecto para
otros” spots.
The effort, the involvement, the originality and the
social commitment of Telecinco over these 12 years has
received 45 awards and recognitions, such as the Red
Cross Gold Medal, the Unicef Award and various awards
from the Institute forWomen, the RANSTAD Foundation
and IMSERSO among others.
AWARDS RECEIVED
• Iris Special Award of the Academia de las Ciencias y
las Artes de Televisión to Mediaset España for its “12
meses” project on its 12th anniversary.
• Gold TP Awards to:
• “El programa de Ana Rosa” for Best Magazine
Programme.
• “Supervivientes” for Best Reality Show.
• “Deportes Cuatro” for Best Sports Programme.
• “Callejeros” for Best News and Documentary
Programme.
• Fotogramas de Plata Awards to José Coronado for
his role in “No habrá paz para los malvados”.
• Zapping Awards to Eduardo Noriega for his role in
the series “Homicidios”.
• Ortega y GassetAward to Carmela Ríos,journalist for
Noticias Cuatro, in the category of Digital Journalism
for her coverage of 15-M on Twitter.
• Jorge Fiestas Award for the cinema event of the year
to José Coronado for his role in “No habrá paz para
los malvados”.
• Publifestival Awards, VI Edition of the International
Festival of Social Publicity in the category Best Social
Project or Action for the campaign of “12 meses”:
“Eres perfecto para otros”.
• “Calidad de Vida en Trasplantes” Award of the
Asociación Andaluza de Trasplantados Hepáticos to
“12 meses, 12 causas” for its direct involvement in
the publicising of organ donation which has reached
every household in Spain.