Page 48 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

48
OUR BUSINESS
The commercial department of Mediaset España: revenue above and beyond advertising
2012 has been a year of great success for the
Commercial Department of Mediaset España. A new
organisation in line with modern times, with a flexible
structure centred around the company’s main content
in sports, entertainment and reality shows has made it
possible to set new goals in the immediate future such
as development of the concept of global content, which
groups the use of all Mediaset España brands integrally
and transversally from the time they are conceived.
This year the Commercial Department has shown
once again the profitability of Mediaset España above
and beyond advertising, both from the sale of the
production or broadcasting rights of its formats in the
various distribution platforms and from the creation
and marketing of products associated with series and
programmes. In this regard the Mediaset Shop ended
2012 a leader in derivative products of the audiovisual
sector: despite having been in existence for only a year
it is already the best showcase on commercial television
in Spain with nearly 600 references grouped in a dozen
categories.
The products displayed come from four differentiated
areas: the publishing and music business, broadcasting
rights, interactive developments and licences.
Mediaset España extends the success of its formats
to publishing and music
In the publishing and musical field 2012 was the year of
the creation of the new brand “Divinity Jukebox” as a daily
micro-slot between the channel’s contents containing the
most important news from the music industry. In the
first year of this label Mediaset España has released two
compilations entitled “Divas Divinas” and has taken part
in musical events by great international artists such as the
tours by Jennifer López, Rihanna and Lana del Rey.
The enormous success of the programme “La Voz” has
also been reflected in the strong figures for digital and
CD and DVD sales of the songs from the programme, for
which unseen derivative products have also been created
such as the recording by Rosario “Las voces de Rosario”
or “Lo mejor de las Batallas”, which became a Golden
Disc.
The anthem “No 2 without 3” also accompanied the
champion team throughout the European Football
Championship, the result of an agreement between
Mediaset España and Universal Music for its creation
and use in various formats and projects including a
successful tour through eight cities. Also forming part of
this co-operation with the Universal Music label was the
joint launching of the CD/DVD of the concert by David
Bisbal at the Royal Albert Hall in London, subsequently
broadcast by Telecinco.
In music the brand “Puro Cuatro” has backed up its
commitment to young Spanish talent in 2012 by way of
the putting in motion of the IV edition of the “Concurso
de Talentos Puro Cuatro” with the participation of more
than 500 promising bands and soloists. The brand has
also again been present at the big occasions in live music
working as media partner at the leading Spanish music
festivals (Sonisphere, Envivo, Decode) and tours by
nationally and internationally famous artists such as Leiva
and Lenny Kravitz.
Grupo Editorial Tele 5 (GET), the main purpose of which
is the acquisition, use for profit and management of rights
by way of the music forming part of all of the channels
making up the company, reached the figure of 15,000
published works in 2012. It has broadened its horizons
in the last two years with the arrival of Cuatro, LaSiete,
Factoría de Ficción, Divinity, Energy and Boing; and the use
of the original soundtrack of films fromTelecinco Cinema
such as “Lo Imposible” or “Las Aventuras deTadeo Jones”
among other music publishing commercial ventures.
Mediaset España, a brand consolidated as a content
supplier in the international market
Also noteworthy is the increasing presence and visibility
both nationally and internationally the Rights Department
is achieving for the content of Mediaset España,conquering
new territories, entering new markets and penetrating
new formats and platforms.
In the international area Mediaset España has become
consolidated as a top content supplier with the presence
of its fiction series in the Latin American market based on
the agreements reached with the cable operator Direc