Page 38 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

38
OUR BUSINESS
To all of this Boing has added a varied offering of films
over the weekend aimed at all members of the family
throughout that time. Comedy, adventure, action, fantasy
and science fiction films are all shown from Friday to
Sunday with a selection of both animated and real image
film titles. At particular times such as public holidays,
Christmas, Halloween or over the summer the Mediaset
España children’s channel has offered specific items as part
of special programming which have proved highly popular
with the youngest members of the household.
Divinity, a recognisable and prominent
brand among the themed channels
The Mediaset España channel aimed at urban women
aged from 16 to 44 has in 2012 doubled the figures it
accumulated last year to reach an average audience share
of 1·4% and 2·8% for its particular target audience, ahead
of its immediate competitors. Its average audience share
for the general target audience, the most attractive in
the advertising market, has also grown by nearly half a
point to reach 1·8%.This growth in audience figures, allied
to its varied and novel content, its great amount of new
programmes and its increasingly well established and
recognisable image have made Divinity in 2012 one of
Monthly child audiences Boing vs. Disney
December 12 November 12 October 12 September 12 August 12 July 12 June 12 May 12 April 12 March 12 February 12 January 12
BOING. Share
DISNEY CHANEL. Share
15.0
14.0
13.0
12.0
11.0
10.0
9.0
8.0
12.1%
Boing bases its growth on a rich and varied offering of
programmes including pre-school content (“My Little
Pony: la magia de la amistad”, “Lazy Town”, “Las aventuras
de “Chuck y sus amigos”), classic cartoon series (“Looney
Tunes”, “Doraemon”, “¿Qué hay de nuevo, Scooby
Doo?”, “Los Pitufos”), action cartoons (“Generator Rex”,
“Gormiti”, “Inazuma Eleven”, “Power Rangers Samurai”),
productions which have become social phenomena with
repercussions at world level (“Monster High”, “Ben 10”,
“Las aventuras de Geronimo Stilton”, “Las Supernenas”),
game shows and in-house productions (“Play Sports”,“Be
Boing”,“Juegos en familia”) and real animation series aimed
at family audiences (“Doctor Who”, “Invasión Jurásica”,
“Aventuras en el museo”,“Robin Hood”).