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CORPORATE RESPONSIBILITY REPORT 2012
The ability of Mediaset España to entertain, inform and
identify with viewers has once again stood out in 2012.
The leadership in terms of audience of its set of channels
has extended to the various screen offerings with which
the company has enriched its television content.
The task of integrating the internet teams and those
responsible for the development, maintenance and
updating of the group’s various websites having been
accomplished Conecta 5 has in 2012 achieved its
objective of bringing together all of its sites, both those
of content (Telecinco.es, Cuatro.com, Divinity.es, Boing.
es, Energytv.es, Telecinco.es/factoriadeficcion, Telecinco.
es/lasiete, Telecinco.es/nueve and Mitele.es, Informativos
and Deportes) and corporate sites (Telecinco Cinema,
Atlas, Publiespaña, Inversores, 12 meses andTelemanía.es)
under the domain name of Mediaset.es
In this sense with a view to the ongoing improvement
of the service and offering a common look and feel for
all of the sites making up Mediaset.es the company has
carried out a technical and visual renovation of its sites
and blogs which have undergone design changes, have
improved their functions and have been integrated in a
single technical platform common to all Mediaset España
content on the internet.
The result of all of this has been once again the solid
positioning of Mediaset España as the audiovisual group
with the greatest internet following at national level with
a monthly average of more than 15 million single users
compared to more than 11 for Grupo Antena 3 and
12·5 million for the RTVE Group.
Mitele.es
celebrates its first birthday
as one of the largest television
platforms on the internet with more
than 4,200 hours of content
2012 was a fundamental year for the audiovisual market
in general and for Mediaset España and its Mitele project
in particular. After having provided more than 120 million
videos on demand and nearly 74 million live television
sessions the company has not only achieved great posi-
tioning for its brand and unanimous recognition on the
part of users, by doing this it has fed an unstoppable trend
among viewers: television consumption on the internet
with content on demand and available for all formats.
2012 saw the first anniversary of Mediaset España
opening Mitele (Web Award 2012 of theWeb Marketing
Association for excellence of website development in the
television category), an audiovisual content platform on
the internet with one of the fullest catalogues currently in
existence in Spain and with its own internet community
which has seen more than 143,000 members join in just
one year.
Proof of its success is the fact that Google found last
December, after having analysed more than 1 billion
consultations throughout the world and classified search
tendencies according to category and country, that
Mitele was in 2012 the search with the second greatest
growth over the previous year, closely followed by “Gran
Hermano 12+1” and the film fromTelecinco Cinema “Lo
Imposible”.
The new company format captures the spirit of the new
television like no other online heading with a wide and
careful selection of programmes, sporting events, Spanish
and foreign series, TV movies and some of the best
films of Telecinco Cinema, as well as practically all of the
broadcasting of Telecinco and Cuatro live or in simulcast,
almost all of it free, adapted to computers, tablets and
smartphones, with best quality pictures and its own social
network. Items presented with simplicity which have made
Mitele a must for all internauts who consume audiovisual
content on the internet, occupying a prominent place in
the favourites list of millions of users.
This is backed up by the excellent figures achieved in
its first year after more than 5,000 hours of content
spread over more than 120,000,000 videos on demand
(complete episodes of series, programmes, films and
sporting events) and more than 74 million live sessions
commenced, to which users have given an average of 25
minutes in each visit.
Mediaset.es, access point to the spanish
audiovisual group leading in the internet
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