Page 46 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

46
OUR BUSINESS
to the new and sophisticated forms of communication
offered by the new mobile devices.
Cuatro has brought a particularly active and participative
type of young internaut to Mediaset.es in 2012, who have
been daily producers and protagonists of information
throughout the year sharing their photos and videos by
way of the “Vive Cuatro” initiative, sending their “great
question” for the game show “Lo sabe, no lo sabe” and
their complaints to the “Tú denuncias, Milá responde”
section of “Diario de” among other participation options
offered by the internet.
This type of viewer has made Deportes Cuatro, “Cuarto
Milenio” and “¿Quién quiere casarse con mi hijo?” the
programme content most sought after on the internet,
together with the externally produced series “Falling
Skies”, “Spartacus” and “Castle”. During the year Cuatro.
com has also put in motion the IV edition of the musical
talent contest “Puro Cuatro” with the recording of
hundreds of videoclips.
Cuatro.com has also made important advances in
connecting all of its content toTwitter y Facebook, where
Cuatro.com has nearly 15 million followers and more
than 3 million fans respectively at the time of this report.
All of this effort has given the Cuatro website a monthly
average of nearly 3·6 million single users with a daily
average of 163,000.
Divinity.es, a gateway to glamour and celebrities with
more than a million monthly users
Divinity.es, the independent portal of Mediaset España
specialising in the world of fashion and celebrity gossip,
had more than one million monthly single users in 2012,
breaking through a significant barrier which places this site
among the most visited celebrity sites in Spain. With 95
million pages viewed it also has growing support in social
networks where it has nearly 50,000 fans on Facebook
and close to 100,000 followers on Twitter. Particular
attention has been paid this year to special coverage
of the Mercedes Benz Fashion Week and to celebrity
marriages.
Boing.es, a children’s website with interactive
content, additional information on channels,
download materials and episodes on demand
Re-watching the adventures of the channel’s most
popular cartoon characters, being the first to know
the key to the next episode, playing games available on
line or decorating the computer with a wide range of
downloaded photographs and material are just some
of the possibilities on offer from Boing.es. The site also
includes communication spaces for children such as
Xpresate where children participate by answering surveys
with one of a set number of responses.
This year the site has included “Ben 10 Adventure” as part
of its interactive offering, an online videogame in which
children can have adventures together with the cartoon
hero after whom the series is named.