28
OUR BUSINESS
Cuatro has also continued to promote the factual genre
as a new form of depicting reality never before seen on
television, in which the journalist becomes the protag-
onist and news becomes experience. For example “21
días”, where over three weeks the journalist Adela Úcar
has entered worlds little known to the audience (9·3%
and 713,000). Samanta Villar for her part has again taken
the lead role in the fifth season of “Conexión Samanta”
(8·8% and 701,000). As well as them Mercedes Milá with
“Diario de…” has provided weekly reports on paedo-
phile networks, fraud and illegal businesses among other
subjects with which she has led her late night viewing slot
(7·3% and 618,000).
“Cuarto Milenio”, the oldest programme on Cuatro and
one with the most loyal viewers, celebrated its 300th
programme in 2012 with the special single-issue report
“The end of the world file” which dealt with the Maya
prophecy announcing that the world as we know it
would cease to exist on 21 December. This special date
on the Maya calendar led to the opening of a temporary
exhibition at the end of the year with the most
representative objects to have appeared over the seven-
year history of the programme of Iker Jiménez, in which
there have been 1,111 reports presented by more than
1,400 reporters. Fans of the programme have responded
to this effort giving “Cuarto Milenio” in 2012 the best
viewing figures of the last three years with an average
audience share of 10·4% and 666,000 viewers.
In the afternoon slot Cuatro has gone for “Te vas a
enterar”, a new afternoon current affairs programme in
which Jesús Gallego and Álvaro de la Lama bring viewers
the main news of the day live over two hours from a
strongly critical, ironic and provocative standpoint, all of
which produced from the programme stage itself and in
which new technologies play a key part.
The morning slot also once again has daily analysis from
the team of “Las mañanas de Cuatro”, a programme
co-produced by the news department of Mediaset
España and presented by Marta Fernandez which in 2012
achieved its best ever audience figures (5·7%).
1...,18,19,20,21,22,23,24,25,26,27 29,30,31,32,33,34,35,36,37,38,...172