Page 19 - MEDIASET ESPAÑA / 2012. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2012
THE AUDIOVISUAL BUSINESS
MEDIASET ESPAÑA,THE LEADING AUDIOVISUAL
COMMUNICATIONS GROUP
2012 has been a year of consolidation of the multi-channel, multi-platform model of
Mediaset España. The difficult general economic situation which has dominated the
advertising market has not prevented the company from continuing to be the leader
of the sector with new projects in the fields of television, advertising, cinema and the
internet which have made it the foremost audiovisual communications group in Spain
and one of the most important in Europe.
The group of channels most rich in target audiences in Spain (Telecinco, Cuatro, Factoría
de Ficción, Divinity, Energy, Boing, La Siete and since the beginning of 2013 Nueve, a
new channel aimed at women in general); the audiovisual websites with the largest
internet followings (Telecinco.es, Cuatro.com y Divinity.es); the largest platform of free
television content online (Mitele.es); the film production company Telecinco Cinema,
leader at the Spanish box office with the films “Lo imposible” and “Las aventuras de
Tadeo Jones”; Publiespaña, the leading advertising concessionary in terms of investment
volume and market share and Atlas, the leading audiovisual news agency at national level,
put Mediaset España in a strong position to meet the future commencement of the
economic recovery with optimism. And it also does so with a strong financial position
and an absence of debt which have given the company still more solidity in 2012.