9
CORPORATE RESPONSIBILITY REPORT 2012
SOCIAL DIMENSION
2011
2012
Broadcasting hours
(8)
52,668
61,489
Programmes with a social content (broadcast numbers)
2,190
2,562
Assignment of advertising slots supporting social causes (euro)
(9)
5,505,485
3,677,632
Employee numbers (average for the year)
1,390
1,360
Investment in training (euro)
381,296
360,054
Hours of training per employee
17.58
10.07
Training actions in skills
16
39
Transversal training actions
22
49
Employees with performance assessment
(10)
25.47%
25%
ENVIRONMENTAL DIMENSION
Paper consumption (kg)
14,266
3,140
Printer toner and cartridge consumption (units)
409
283
Battery consumption (kg)
2,884
2,666
Waste generated (kg)
117,185
146,443
Water consumption (m3)
24,669
23,210
Electricity consumption (kWh)
63,599
62,515
Diesel consumption (litres)
72
246
Propane gas consumption (GJ)
642
664
Natural gas consumption (GJ)
1,124
1,692
Greenhouse gas emissions (Tn)
9,334
8,354
(1)
Attributable to the Parent’s shareholders.
(2)
Relates to assistance received for film co-production activities.
(3)
Advertising Efficiency Ratio prepared by ‘’INFOADEX’’ for all Group channels.
(4)
Only advertisers with investment have in all Mediaset España channels have been taken into account.
(5)
Relates to web access of Telecinco, Cuatro, Divinity and Mitele.
(6)
Source: Oficina de la Justificación de la Difusión (OJD).
(7)
Average number of web users a day:
TELECINCO CUATRO DIVINITY
MITELE
AVERAGE USER /DAY
659,224
135,873
62,471
195,450
(8)
Includes programming hours on all Mediaset España channels.
(9)
As from the approval of the Sustainable Economy Law in 2011, all NGO advertising which was previously considered as advertising can no
longer be regarded as such.
(10)
Relates to employees with performance assessment of Mediaset España, Publiespaña and Publimedia.
1,2,3,4,5,6,7,8 10,11,12,13,14,15,16,17,18,19,...172