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2012 will not be a year we will remember fondly in Spain from
a business point of view. It is not necessary to dwell on the
damage the economic crisis has done to all sectors of the
productive fabric, which then leaves its mark on society as a
whole. In this situation we are in a position to affirm that, not
without effort, the effective management of Mediaset España
has made it possible for us to remain the leaders of the
audiovisual sector, thanks to the team of people who have done
everything possible to minimise the negative external impact
we have had to endure. Our decision in 2010 to organise
ourselves as a multimedia group has given us a competitive
advantage which has again borne fruit in the year of this Annual
Report, with the group’s leadership in terms of audience and
financial results unrivalled in the Spanish media sector, a sector
which has suffered particularly from the severity of this deep
economic depression.
Over these months Mediaset España has consolidated its multi-
channel offering and we have begun to work on the eighth
channel, Nueve, which at the time of this report has been
broadcasting for four months with an offering aimed at women
which complements the group’s commercial strategy. With
Telecinco, Cuatro, LaSiete, Factoría de Ficción, Divinity, Energy
and Boing we have ended 2012 with first place in commercial
television, with an audience share of 28·1%, 2·3 points ahead
of our nearest competitor.We are also the leading audiovisual
group on the internet with more than 15 million single users.
The varied and flexible commercial offering developed by
Publiespaña, aiming to cover the needs of every customer, has
made the Mediaset España channels, in their various formats,
the main vehicles of communication between the brand and
the viewer, at a time at which television is the primary leisure
option in Spain with record television consumption of an
average of 246 minutes a day.
From an economic point of view our efforts to contain
costs, while nurturing our operating margins and cash-flow
generation and adapting our commercial offering to the wide
range of contents, have given rise to outstanding results with
total net revenues of 886·73 million euros and net profits of
50·14 million euros, which amounts to 65·34 million euros of
adjusted net profit, figures which are unbeatable in the Spanish
media sector.
As regards the stock markets, despite the fact that the economic
situation has had a negative effect on investors and the IBEX35
has fallen by 4·7%, Mediaset España has still made progress,
being the eighth best performer of the Madrid selective index
at the close of the year, which is a particularly satisfying result
as it represents annual growth of 15·4% with stock market
capitalisation of 2,071 million euros, data which means we
remain leaders of the media sector more than doubling the
value of other companies in the industry.
We are also very proud to be able to say that we handle the
greatest number of professionals of the audiovisual medium,
both in in-house production for the television channels - 75%
of the content of our main channels are programmes created
specifically for our viewers - with a wide offering segmented for
all types of audience - and in the films we produce to which
we devote 5% of our income as required by law. In fact in
2012 we have once again made a virtue out of a necessity
by releasing the two films which have lifted the takings of all
Spanish cinema to leave them where they were 25 years ago:
LETTER FROMTHE
CHAIRMAN
LETTER FROMTHE CHAIRMAN AND CHIEF EXECUTIVE OFFICERS
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