Page 80 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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of Berk”, “Lego Star Wars: The Yoda Chronicles”, which
attracted a veteran audience, and “Doraemon”.Together
with this cartoon offering, Boing screened non-cartoon
productions such as “Life with Boys” and “La CQ”, and
family entertainment content such as the game shows
“Wipe Out” and “Juegos en familia”, an adaptation of
the US programme “Family Game Night”, presented by
Emilio Pineda in its fourth season in 2013.
Films also formed part of Boing’s family offering. Movies
such as “Despicable me”, one of the biggest ever box-
office cartoon hits, and films starring the channel’s favourite
characters, including Barbie (“The Magic Ballerina”,
“Barbie Fairytopia”, “The Secret of the Fairies”),Tom and
Jerry, Monster High (“Scaris, City of Frights”,“Monster High:
little monsters on wheels”), Doraemon (“Doraemon the
Gladiator”) and Scooby Doo were the stars of weekend
movie marathons for the whole family.
2013 also saw the inclusion of Cartoon Network series
in Boing’s catalogue through the screening of productions
that are original in approach and design, overflowing with
comedy and a touch of irreverence, such as “Regular
Show”, “Adventure Time”, “The Amazing World of
Gumball” and “The Grim Adventures of Billy and Mandy”.
On special dates, such as Christmas, Halloween and
the summertime, Mediaset España’s children’s channel
screened programmes and events designed to build
loyalty among both children and their parents.
La Siete is reborn as a soap opera
channel with a new corporate image
While this report is being completed, Mediaset España is
restructuring its channel offering to boost the multichannel
strategy; this includes La Siete’s rebirth as a new soap
operate theme channel, thanks to a strategic content
partnership with Televisa, one of the world’s leading soap
opera producers.
A programming designed to satisfy the three types of
female viewer identified by Mediaset España as core
targets of La Siete: young women aged between 18
and 35 who are interested in contemporary, daring
soap opera; women aged between 25 and 45 who
seek thrillers, romance and action soap operas; and
women aged over 45 requiring a careful selection of
traditional classic dramas, period series and historical
stories.
Productions never screened before in Spain, such as
“Porque el amor manda”, “La tempestad” and “Mentir
para vivir” (and, during the year, “La mujer del vendaval”,
“Por siempre mi amor”,“Quiero amarte” and “De que te
quiero, te quiero”, combined with a selection of classic
soap opera reruns such as “La madrastra”, “Destilando
amor”,“Teresa”,“Mi pecado” and “El triunfo del amor” will
make up the channel’s future content.