Page 74 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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by Dorna, all formed part of the successful coverage of
theWorld Motorcycling Championship 2013 onTelecinco
and Energy.
As a tribute to the champion, in December Telecinco
screened“Rookie93 Marc Márquez, más allá de la sonrisa”,
a documentary covering the last year of the life of the
rider from Lerida, from the first time he rode a MotoGP
bike until he received the 2013 World Champion and
Breakthrough of theYear awards.
Also in the world of two wheels, Energy issued all the
races of the Spanish Speed Championship (CEV Repsol
2013), commentated by the journalist and motorcycle
rider Sergio Romero and by the Honda LCR team’s
sports manager, Óscar Haro.
Mediaset Spor t, suppor ting basketball
In September, Cuatro, Energy and Mitele.es also
screened Eurobasket 2013 Slovenia, a championship in
which Spain won the bronze medal by beating Croatia.
Ramón Fuentes and “Los Antonios”, Antoni Daimiel and
Antonio Sánchez, two of Spain most qualified basketball
commentators, who collaborate regularly with the
NBA, led the broadcasts with contributions from Jorge
Garbajosa and José Miguel Antúnez, as well as court-
side comments obtained by the reporter María Victoria
Albertos.They were the faces of a team formed by over
20 professionals coordinated from Madrid by Mediaset
España’s Sports Area. The semi-final between Spain and
France was the most viewed basketball game in the past
year, with over 3,111,000 viewers and a 21.7% share,
which increased to 25.9% and 4,408,000 viewers during
extra time. The screening of the Spain games during
the Eurobasket tournament brought Cuatro an average
12.6% share and 1,485,000 viewers.
The NBA All Star 2013 televised by Cuatro, with the
Spanish base Ricky Rubio playing in the Rising Stars Game,
including the traditional slam dunk competition and the
All Star Game, closed Mediaset Sport’s contribution to
the basketball world.
Mediaset Spor t, suppor ting tennis
Telecinco accompanied Rafa Nadal during his eighth
Roland Garros victory. The Spanish final against David
Ferrer attracted over four million viewers (4,105,000 and
a 28% share).