Page 82 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
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MEDIASET.ES,THE LEADING SPANISH AUDIOVISUAL
GROUP INTHE INTERNET
2013 saw the first anniversary of the start of the Mediaset.
es domain’s functions designed to bring all the group’s
websites together under the same design, including both
content sites (Telecinco.es, Cuatro.com, Divinity.es, Boing.
es, Energytv.es, Telecinco.es/factoriadeficcion, Telecinco.
es/lasiete, Telecinco.es/nueve, and news and sports) and
corporate sites (Telecinco Cinema, Atlas, Publiespaña,
Inversores, 12 meses and Telemanía.es).
Mediaset España’s capacity to entertain, inform and
accompany viewers once again stood out in 2013 due
to the breadth of its offering outside the television
set, confirming its position as Spain’s most successful
audiovisual media company in the Internet, with a monthly
average 5.1 million unique users, 1.4 billion annual page
views and nearly 1.1 billion video views in 2013, according
to Comscore.
According to the Spanish Audit Bureau of Circulations
(OJD), the website was the leader in unique users for 11
out of 12 months, numbers having risen during the year
from 14.4 million in January to 18.7 million in November.
According to Comscore, an average 5.1 million unique
users per month visited Mediaset España in the Internet,
representing 20% of monthly total Internet users.
A month average 113 million page views brought the
cumulative annual figure to nearly 1.4 billion, according
to Comscore.
Mediaset Spain was also the television group with the
highest Internet video consumption in Spain, with over
3.6 million unique viewers, who watched a total of 89
million videos per month for a cumulative annual total of
over one billion videos (content and spots).
The difference between the consumption of Mediaset
España’s videos and those of its competitors was clear in
the final monthly figures obtained, when the company’s
total was 104.1 million videos, according to Comscore.
The data for each of Mediaset’s por tals in December
reaffirm this success: Telecinco.es totalled 4.4 million
unique users, according to Comscore, and 15.7
million according to OJD; Cuatro.com totalled over
1.3 million unique users (Comscore) and 3.8 million
(OJD); Mitele.es 1.4 million (Comscore) and 3.6 million
(OJD), and Divinity.es, which beat its own record in
November with 1,655,590 single users (OJD), reached
1.63 million (OJD) and over 600,000 (Comscore)
unique users.
The group’s brands generated over five million app
downloads in smartphones and tablets, the Mitele apps
“Tadeo Jones: Train Crisis”, “La Voz”, “Gran Hermano”,
“Mujeres y Hombres y Viceversa”, “Mediaset MotoGP”,
“La noche de José Mota” and “Pasapalabra” being the
most popular.
Mitele.es reached one
million app downloads
in 2013, reaffirming its
position as a benchmark
online television
content platform
In response to changing consumer habits in audiovisual
content, Mediaset España was the first to provide Internet
users with an online platform that brought together
Spanish and foreign series, films, TV movies, programmes,
sports events, content for the youngest members of the
family and virtually all the content screened by Telecinco
and Cuatro, live or in simulcast, nearly all free of charge and
multimedia, with the best viewing quality and its own social
media network.This was Mitele.es, the current benchmark
platform for online television content, averaging 1.6
million unique users in 2013 and 172 million videos
served, according to Comscore (3.9 million unique users