Page 84 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
84
Telecinco.es, Spain’s leading television
website in the audiovisual sectora
In 2013,Telecinco.es was the audiovisual market’s leading
television website with 4.4 million unique users, according
to Comscore, 15.7 million according to OJD, in December.
These results are attributable largely to the
extraordinar y interest in enter tainment programmes
such as “La Voz” (exclusive videos, interactive room,
à la car te programmes and social impact page),
“Gran Hermano Catorce” (specialised blogs, 24-hour
coverage, summaries, discussions and à la car te gala
nights) and “Mujeres y Hombres y viceversa”; spor ts
such as the MotoGP World Championship, the
Football Confederations Cup and the Spanish Five-a-
Side Football Supercup, where special coverage was
provided by the website; and the fiction series “La que
se avecina” and “Aída”.
Cuatro.com, nearly 4 million unique users
(OJD)
Coverage of entertainment programmes such as “Un
príncipe para Corina”, “¿Quién quiere casarse con mi
madre?”, “Cuarto Milenio” and “¿Quién quiere casarse
con mi hijo?”, and high profile sports events, were
among the most popular content on Cuatro.com during
2013, bringing unique users to 1.3 million (according to
Comscore) and 3.8 million (according to OJD).
The first showing of the new dating show “¿Quién
quiere casarse con mi madre?” led to the start-up of
Mediaset España’s first online radio programme, “¿Quién
quiere escuchar a mi madre?” (Who wants to listen to
my mother?) presented by Luján Argüelles, including
discussions on each programme.
Cuatro.com was also an additional window for sports
lovers: Los Manolos videos and coverage of major sports
events such as Spain’s Eurobasket matches, BBVA Football
League matches on Mondays, European Under-21 games
and the UEFA Europa League were popular content.
Additionally, the new sports discussion show “Tiki Taka”
has a website showing programme highlights..
Divinity.es, a window to glamour
with 1.6 million monthly users,
improved browsability and
new content
New sections, new content, new collaborators and
adver tising formulae. Divinity’s website was redesigned
to enhance content visibility and enrich browsability
for over 1.6 million unique users, making it the leading
website in the high-end women’s media segment in
December 2013. Divinity.es also became the leading
television website for celebrities and trends after
beating its own record to reach 1,655,590 unique
users (OJD data) and a high social impact of nearly one
million social media comments (Global In Media data),
with nearly 300,000 fans and followers in Facebook
and Twitter.
Divinity.es created new sections to facilitate access to
the site’s strategic content: dModa, dCasas, dVacaciones,
dNiños, dParejas, dFamily, dBelleza, dGala and dBodas,
where celebrity nuptials were a success, in addition to
pregnancies births, resulting in the creation of the section
dMamás when Kate Middleton and Prince William had
their first child.
Divinity.es also improved its offering of the channel’s
à la carte series and most popular programmes. The
series “Grey’s Anatomy”, “Desperate Housewives”
and “Revenge”, together with the programmes “Your
house on trial in Vancouver”, “Cupcake maniacs” and
the in-house production “Cazamariposas” were some
of the most popular web content with their own
specific websites.