Page 93 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
93
ATLAS,A BENCHMARK AUDIOVISUAL NEWS AGENCY
IN SPAIN
ATLAS was again Spain’s benchmark audiovisual news
agency, reaffirming its position in the industry during 2013.
Despite the poor outlook in the audiovisual market and
the difficult economic context, ATLAS achieved good
business results, consolidating and even increasing its
customer portfolio.
The agency prepared over 40,000 news stories in
2013 and made major changes to its television content
distribution systems, replacing the traditional satellite
broadcasting system with a file exchange system, which
allowed the automation of content delivery and improved
immediacy.
La Sexta, 13 TV, Canal Sur, Radio Televisión de Castilla y
León, Barcelona Televisió, V Televisión (Grupo La Voz de
Galicia), 8 TV (Grupo Godó) and 8 TV Andalucía are
some of the customers that put their trust in ATLAS as a
provider of news with which to prepare their news and
current affairs programmes.
The main digital media also continued to choose
ATLAS as their primary provider of video news for the
Internet: ElMundo.es, ElPaís.com, ABC.es, LaVanguardia.
es, ElPeriódico.com, As.com, Marca.com, among others;
this long list was increased by new customers such as
Microsoft (MSN.es).
ATLAS continued to cross frontiers and grow in the
international arena. Spanish-speaking digital media in the
United States,Venezuela, Mexico and Chile are subscribed
to the news service “Spanish video report”, which was
again distributed in association with Reuters.
As regards current affairs, ATLAS produced the news
programmes for Mediaset España through the main
channels Telecinco and Cuatro, and co-produced the
programmes “Las mañanas de Cuatro” and “Diario
de…”. ATLAS also produced the main sports events for
Mediaset España in 2013: Confederations Cup, MotoGP
Championship, BBVA League, UEFA Europa League,
Eurobasket and Spain’s World Cup qualifying games and
friendlies.
In the audiovisual production services business, ATLAS
was again the sector’s benchmark agency in 2013,
offering all its production resources to domestic and
international customers for the main news events of the
year, and as a main collaborator in outside broadcasting
for programmes produced by Mediaset España and
collaborating production companies.
In parallel, ATLAS achieved growth on the business and
institutional front, contributing audiovisual communication
solutions to companies such as Ferrovial, Fundación
BBVA, Fundación La Caixa,Asociación Española Contra el
Cáncer, Banco Mediolanum and Eroski, which entrusted
their marketing and communication initiatives to the
agency.