Page 99 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
99
PERFORMANCE
ADVERTISING BUSINESS
Audiovisual Business
Advertising Business
Workforce
Shareholder Value
Environmental Performance
Other Performance Indicators
Publiespaña, leader in the TV
advertising market
Mediaset España has become a leading audio-visual content
provider on television, the Internet and social media, areas
which are in a continuous process of convergence. This
has led Publiespaña to concentrate on the integration
of the commercialisation of its advertising business on
TV and the Internet in 2013, creating a single structure
with a view to offering advertisers 360º communications
projects on all media and displays available in its broad
channel and web portfolio.
The Mediaset España concessionaire has made the most
of the Company’s major multimedia resources, again
achieving in 2013 a leadership position in TV advertising
market with an investment share of 43.7%, according to
Infoadex.
In addition, it has recently added IT (Integración
Transmedia) to its business activities. This is a newly
incorporated subsidiary of Publiespaña specialising in
the development of 360º communiation projects and
advertising campaigns, using the necessary media and
platforms to implement the best possible strategy for the
customer.
Leader in the ranking of most viewed
spots during the year
Thanks to its commercial policy, Publiespaña has
established itself as the absolute leader in the ranking
of the most viewed advertising spots during the year,
taking the first 55 positions through different Telecinco
broadcasts in 2013, 74% of the top 200 spots and the 30
most viewed in DTT with “Factoría de Ficción” in a clearly
leading role.