Page 92 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
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Mediaset España’s two main viewer voting programmes
are particularly relevant in this respect:“LaVoz” and “Gran
Hermano”, in which viewers decided the future of the
contestants using specific voting apps.
Mediaset España, a brand that is attractive in
other media and in the international market
Mediaset España’s content played a major role in Spain’s
main pay platforms during 2013, occupying a privileged
position in the Premium package for subscribers to Digital
+, Imagenio and ONO, where catch-ups of episodes of
new series such as “Tierra de Lobos”,“La que se avecina”,
“Frágiles” and “Aída” were ranked high in the list of
products most in demand. Once again, “Aída” and “La
que se avecina” enjoyed high visibility in the Paramount
Comedy pay channel’s programming.
Telecinco Cinema movies were once more in high
demand from video on demand (VOD) users, through
payments platforms in Spain such as Imagenio, Yomvi,
Filmin and Wuaki. In VOD, Mediaset’s linear channels in
Orange were also successful, mobile telephone users
having the opportunity to access Telecinco and Cuatro
programming. In the home video market, in 2013 Mediaset
España launched the new seasons of the series “La que se
avecina”, “Tierra de Lobos” and “Frágiles”, miniseries such
as “Mary of Nazareth” and the programme “La noche de
José Mota”.
In the international arena, Mediaset España secured new
customers and territories during 2013, such as the arrival
of “Tierra de Lobos”, “Frágiles”, “La fuga” and “Angel o
demonio” in Russia and ex-Soviet Union countries as
a result of sales made to Sony Pictures. The first four
seasons of “La que se avecina” are being screened
on the Bulgarian channel BTV together with “Niños
robados”, acquired by the French group M6 and Sony
Pictures Russia. The format “Escenas de matrimonio”
also performed well in the international market: in
addition to its renewal for the fifth consecutive year
by the French group M6, it was sold and screened in
the Netherlands on the SBS channel, in Greece on the
Alpha channel (viewing figures of close to 40%), in the
Lebanon on MTV and in Ecuador on the Teleamazonas
channel, which has also successfully adapted “Aída”.The
programme “Hay una cosa que te quiero decir” was
screened by the Uruguayan Canal 10 for the second
consecutive year and “Frank de la Jungla”, among other
programmes, was included in the programming of
Teledoce in Uruguay and TV4 in Poland.