Page 86 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report
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86
MEDIASET.ES, PLATFORM FOR PROMOTING SOCIAL CAUSES
Web portals are also used to promote various social
actions campaigns supported by Mediaset España.
Through these media, the company collaborated with a
wide variety of social initiatives to raise funds and build
public awareness. These communication channels are
also employed to disseminate matters that are socially
relevant. A high level of support was obtained from users
for the main social campaigns launched in 2013.
Mediaset España continuously supported initiatives to build
awareness of social and environmental matters during
2013. The following programmes and campaigns were
covered by the company’s web platforms, among others:
12 months
As in previous years, Mediaset España’s “12 meses”
campaigns were provided with digital coverage in its own
website
The most significant campaigns covered include:
• “Vencer el ictus” (Beat strokes), providing information
on strokes, a brain disorder that is the second main
cause of mortality in Spain, so as to build public
awareness of this risk and the importance of early
detection.
• “Limpia tu metro de playa” (Clean your metre of
beach), building awareness that small deeds are
the most important to preserve beaches and the
environment.
• “Sobre ruedas la vida me gusta más” (On wheels I like
life more), promoting the conservation and restoration
of green routes and the use of bicycles.
Cuatro’s online platform echoed the social content
initiatives included in the channel’s programming. These
includeds:
• Screening of the programme “Hermano mayor”, in
which a therapist and his team provide advice on how
to improve the conduct of difficult teenagers. This is
also issued in mitele.es.
• Screening of “Desafío en el abismo”, a coach show
about overcoming personal limits that also promotes
love for nature and competition.
