Page 79 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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food programming marathon entitled “Cena Imposible”,
“Comida sobre ruedas”, “Batallas carnívoras”, “Crónicas
carnívoras” and the spin-offs “Crónicas Carnívoras: El
gran atracón”, “Crónicas Carnívoras: El Desafío”, “Los
“restaurantes más frikis del mundo”, “¿Cómo es lo que
como?” and “El chiringuito más chungo de Chicago”; the
horror movie marathon entitled “Monster Day Energy”,
comprising over 10 films; “Energysaurus”, with the first
freeview television showing of the BBC’s production
“Planet Dinosaur”, the 5th season of the series “Jurassic
Invasion”, the miniseries “Lost World” and the TV
movie“Ferocious Planet”.
Energy also took part in Mediaset España’s multichannel
initiative to commemorate the 50th anniversary of the
death of the ex-US President John F. Kennedy, screening
the documentaries “10 things you didn’t know about JFK”,
“7 days that made a president” and “JFK: three shots that
changed America”.
Energy devotes a large part of its programming to docu-
mentaries on a variety of themes: history (anniversary of
the assassination of the ex-US President John F. Kennedy
and the sinking of the Titanic); social or current affairs
(“Ryanair, el gran fraude” and “Cambiados al nacer”);
medicine (“Mi cara reconstruida”); and nature (“El plan-
eta de los dinosaurios”).
Another programme that highlights Energy’s social focus
is “¿Cómo es lo que como?”, a factual presented by the
food industry entrepreneur Bobby Bognar, who travels to
different locations to deconstruct food, seeking to show
viewers the processes behind the preparation of the food
we eat every day.
Boing, the most viewed children’s
channel on commercial television
2013 was a perfect year for Boing. Mediaset España’s
children’s channel ended a year of clear growth as the
leading children’s channel on commercial television, with
a target public share of 13.5% among children aged
between four and 12, 1.2% above 2012 and nearly 2%
ahead of Disney Channel (11.7%). Boing also beat its
closest competitor in terms of total individual viewers
(1.7% vs. 1.5%).
Boing’s content selection, consisting basically of successful
international cartoon series, foreign non-cartoon fiction,
a carefully selected catalogue of movies for younger
and older children, and in-house family entertainment
productions, combined with its effective brand image,
were the keys to the channel’s success.
For 2013, Boing selected a combination of children’s series
in which confidence, optimism and a positive attitude were
the prevailing values. All these concepts were expressed
in “Lazy Town”, the benchmark young children’s series in
the promotion of a healthy lifestyle, “Bananas in pyjamas”,
“The adventures of Chuck and friends” and “Thomas and
Friends”.
For children aged between five and 10, Boing offered
a broad range of cartoon series such as “Ben 10
Omniverse”, “Monster High Adventures” and “Barbie
Life in the Dreamhouse”, “Power Rangers Samurai”,
“Max Steel”, “Wakfu”, “Code Lyoko”, “Dragons: Riders