Page 81 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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To add value, La Siete will explore all existing soap opera
alternatives, ensuring format variety and an opportunity
for theme innovation. This will include new genre such
as suspense and intrigue, action and adventure, and
stories based on real life, together with traditional soap
opera plots.
La Siete has changed its content, its target audience and
its image, which is now a heart, the universal symbol of
love, representing content that is closely linked to feelings
and emotions.
Nueve, a window to telecinco’s and
cuatro’s most successful content
As a consequence of the change to La Siete’s strategy, the
most popular Cuatro and Telecinco content can be found
in Nueve, since 14 February; this channel was created in
January 2012 and, one year later, is definitively the channel in
which the most faithful viewers have a second opportunity
to enjoy Mediaset España’s in-house productions.
The content screened on La Siete in 2013 (and on
Nueve since February 2014) include the daily summaries
of “Gran Hermano”, in addition to this programme’s
gala nights and weekly debates; the “La Voz” gala nights,
“¿Quién quiere casarse con mi hijo?” and its spin-off
“¿Quién quiere casarse con mi madre?”, “Un príncipe
para Corina”, “Callejeros”, “Hay una cosa que te quiero
decir” and “Sálvame Deluxe”, together with the daily
screening of “Mujeres y Hombres y Viceversa” and a
batch of comedy programmes including “Vaya semanita”
and “Agitación + IVA”. In 2013, La Siete also screened
“El Manager” for the first time, an in-house talent show in
the summer evening slot.
Also relevant was VITALBIEN, presented by Patricia
Betancort who, assisted by a multi-disciplinary team of
professionals, provides possible solutions to issues of
varying kinds (including emotional support, nutrition,
interior design, dental hygiene and surgery).