Page 72 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
72
“Depor tes Cuatro”, the most genuine
analysis of spor ts news
The programme presented by “Los Manolos” was once
again a benchmark for sports news. The inimitable style
with which sports news is narrated by the Deportes
Cuatro team formed by Manu Carreño, Manolo Lama,
Juanma Castaño, Nico Abad, Luis García and Ricardo
Reyes found no rivals and achieved an 8.4% share and
1,126,000 viewers in Cuatro’s afternoon slot.
The channel’s commitment to sports information
included the launch in November 2013 of a second
“Deportes Cuatro” slot during price time, presented by
Jesús Gallego and directed by the veteran reporter José
Antonio Luque.
MEDIASET SPORT,A BENCHMARK FOR COVERAGE OF THE MAIN
SPORTS EVENTS IN SPAIN
Mediaset Spor t consolidated its brand name in its
second year on air, becoming the benchmark for spor ts
coverage in Spain. Football, motorcycle racing, tennis
and basketball, four of the most popular spor ts in Spain,
were all screened by Telecinco, Cuatro and Energy.
The most viewed World MotoGP Championship ever,
the Football Confederations Cup, Rafa Nadal’s eighth
Roland Garros victory, freeview BBVA League matches
and the Eurobasket tournament were some of the main
spor ts events covered by Mediaset España in 2013.
In 2013 Mediaset España also announced the acquisition
of exclusive rights to broadcast the 25 freeview Brazil
World Cup 2014 matches, having also accompanied
“La Roja” in its friendly matches and World Cup
classification games. Mediaset Sport’s main football
events included freeview UEFA Europa League matches,
five Copa del Rey football games and a commitment to
support grassroots football by screening the European
Under-21 Championship held in Israel and two Junior
Football 7 tournaments in June and December.