Page 62 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
62
Mediaset España, leader in viewing figures
and social media impact in 2013
Mediaset España ended 2013 as the absolute leader in
terms of viewing figures.The channel family attracted the
highest following, with an average 29% overall share, 0.9%
up on 2012; from a commercial target perspective, the
company’s share rose by 2% to 31%. During peak viewing
times, Mediaset España’s share reached 27.6%, with a
commercial target share of 28.7%.
At the year end, the company was the media group with
the highest following in social media. According to Global
In Media, our content generated 55% of television-related
comments, amounting to over 53 million mentions.
TELECINCO, LEADING COMMERCIAL TELEVISION
FOR ELEVENYEARS
Telecinco was once again the most viewed channel in
2013. With a share of 13.5%, it was the most popular
commercial channel for the eleventh year running;
Telecinco was viewers’ first choice for 200 days, nearly
55% of the year. This victory was also achieved in prime
time with a 13.4% share.
This has been possible thanks to the channel’s solid
offering of programmes produced in-house, undisputed
day time leadership and clear prime time popularity,
consolidated leading position in news programmes,
Spanish fiction series and carefully selected foreign
fiction, combined with a significant focus on major
spor ts events.
Mediaset España
Atresmedia
RTVE
Others
No. of comments
55%
7%
12%
26%
No. of comments
Mediaset España 53,017,645
Atresmedia 25,153,390
RTVE 11,053,222
Others 7,145,925
96,370,182
40,169,313
10,880,889 11,053,222
17,827,495
5,239,563
Cumulative no. of comments 2013
General contents channels