Page 61 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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PERFORMANCE
AUDIOVISUAL BUSINESS
Audiovisual Business
Advertising Business
Workforce
Shareholder Value
Environmental Performance
Other Performance Indicators
Mediaset España is fully aware of television’s capacity to influence consumer habits,
promote cultural diversity and build environmental awareness. For this reason,
the selection of contents broadcast includes both enter tainment programmes
demanded by viewers and informative content that helps to stimulate informed
critical thinking.
MEDIASET ESPAÑA,THE INDUSTRY’S
LEADING AUDIOVISUAL COMMUNICATION
GROUP
The difficult economic context in the advertising
market during 2013 did not prevent Mediaset España
from maintaining its industry leadership through new
multimedia projects encompassing television, cinema,
advertising, social media, tablets, smartphones and the
Internet, which consolidated Mediaset España’s position
as the leading audiovisual communication group in Spain
in terms of viewing figures, with one of the largest balance
sheets in Europe.
In 2013 the company led audiovisual enter tainment and
information through a multi-screen content offering
(television, mobile phones and the Internet) on a range
of channels (Telecinco, Cuatro, Factoría de Ficción,
Divinity, Energy, Boing, La Siete and Nueve), the set
of audiovisual websites (Telecinco.es, Cuatro.com and
Divinity.es) with the highest following in the Internet,
and the leading television content platform (Mitele.es);
our content also attracted the highest user par ticipation
in social media.
Contributions to Mediaset España’s overall success were
also made by Telecinco Cinema, as a key producer in
Spain’s movie industry, the Publiespaña Group, as the top-
ranked advertising concessionaire in terms of investment
volume and market share, and Atlas, as the leading
Spanish audiovisual news agency, placing Mediaset España
in a privileged position to adopt an optimistic approach
to the start of the economic recovery. In parallel,
improving operating profits, a sound financial position
and a noteworthy lack of debt reflected the company’s
increasing solidity in 2013.