Page 58 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
58
KEY SUCCESS ELEMENTS
TALENT
For the sustainable development of its business plan, Mediaset Spain needs a team of people who possess the
skills and attitudes necessary to perform the assigned roles, who understand and commit to the values ​and
expected behaviour that should guide their actions.
In this respect, it is essential for the company to have the talent capable of developing content that will
attract audiences and take full advantage of the sale of adver tising space. Similarly, it is essential to have
people who have the exper tise needed to handle the technologies used in content production, broadcast,
and marketing.
The Company’s talent management strategy is focused on:
ALIGNINGTALENTWITH
BUSINESS STRATEGY
The company’s training policy aims to cover the
needs identified or demanded by personnel,
implementing specific training actions tailored
to work posts, as well as programmes for
updating and perfecting managers’ skills along
with other skills programmes linked to business
needs.
IIDENTIFY FUTURE TALENT
NEEDS
Through its intern and trainee policy, training
agreements with specialised centres or
through the selection of the best students on
the University Audio-Visual Content Creation
and Management Masters, Mediaset España
has supplemented the capacities of its current
team while ensuring future access to the best
specialists and professionals.
STRENGTHEN PERSONNEL’S
COMMITMENT
By developing and implementing measures to
promote an appropriate organisational climate,
such as the existing Equality Plans, Welfare
Benefits, Interest Communications Policy and
the Career Opportunity and Performance
Management Policy for internal personnel,
among others.
CRITICAL TALENT
RETENTION
Through the development and training policy,
together with an adequate system of recognition
and remuneration, the company ensures the
retention over time of the employees with the
talent and skills required for the sustainable
success of the business.