Page 48 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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GOVERNANCE MODEL
PARTICIPATION INTHE DEVELOPMENT
OF PUBLIC POLICIES
The Institutional Relations Depar tment develops and strengths actions aimed at explain-
ing and representing the legitimate interests and views of Mediaset España before the
Public Authorities in general and par ticularly before parliament and the government at
national and European level.
In particular,its actions focus on ensuring the representation
of Mediaset España’s legitimate interests before the
National Commission for Competition and Markets (a
new supervisory body which brings together into a single
organisation the Spanish competition authority, the audio-
visual regulator and the telecommunications regulator);
the Directorate General for Gaming Administration
(DGOJ); the Prime Minister’s Office and various Ministries
(Ministry of Culture, Ministry of Industry and Ministry of
the Economy and Competition); the Chamber of Deputies
and the Senate, as well as the European Commission,
among other public bodies.
As the Company is a member of major media associations,
such as the Associated Commercial Television Union
(UTECA) and the Association of Commercial Television
in Europe (ACT), it is able to act in defence of, and
represent, the common interests of commercial television
operators on a local, European and international level.
Mediaset España is aware of its capacity of influence on
a social and institutional level, and it is wholly committed
towards all actions aimed at guaranteeing compliance
with applicable legislation, with internal procedures
designed to ensure that all necessary measures are taken
to comply with prevailing legalisation.
The objectives that have governed Mediaset España’s
actions in the area of its institutional relations during 2013
were mainly the following:
• Application of theGeneralAudio-visual Communication
Law with particular emphasis on strengthening the
protection of minors and the correct application of
television advertising regulations.
• Continuing to actively participate in the revision of
the Framework Arrangement for Actions to Release
the Digital Dividend 2012-2104, which has involved
continuing with the dialogue and negotiation process
with the State Secretariat for Telecommunications and
the Information Society, with a view to establishing legal
regulations and security with respect to the current
DTT model.
• Consolidation of the online gambling activity for
which the Company obtained authorisation in 2012,
including responsible gambling policies mainly through
better information for the users of such services. In
this respect, we should note that Mediaset España
is a member of the Advisory Board for Responsible
gambling, created under the Directorate General for
Gaming Administration (DGOJ) and takes part in the
Mixed Commission for the Supervision of the Code
of Conduct on Commercial Advertising of Gambling
Activities.
• Defence of a transparent and rational public television
service genuinely focussed on public service in its
content and subject to real control mechanisms to
ensure strict compliance with prevailing legislation,
particularly with respect to advertising.
• Defence of a transparent and equitable system for the
management of intellectual property rights, demanding
greater transparency and control over collective