Page 45 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2013
• Approval by the European Commission of three new
Regulations (536/2013, 1017/2013 and 1018/2013) in
relation to declarations of health-related properties in
foodstuffs.
In 2013, Publiespaña addressed 519 queries to the
Autocontrol Technical Office in relation to advertising
campaigns prior to broadcast (Copy Advice). The result
of these queries was as follows: in 425 cases there was
no appreciation of any drawback in the advertisement
content; in 46 cases it was recommended that changes
should be made to the content; and in the remaining
48 cases, Autocontrol advised against broadcasting the
advertisement.
This copy advice was requested for the following sectors:
Food, Alcoholic Beverages, Cinema, Food Supplements,
BeautyTreatments and Clinics, Games and Gambling,Toys,
Weight Loss Methods, Medicines, Clothing Brands and
the hotel and catering business.
Publiespaña also filed 95 queries with theTechnical Office
before spots were produced.These concerned the same
sectors as the copy advice requests.
Concerning claims brought against the company in prior
years relating to advertising content broadcast through
its channels, in 2013 the Advertising Jury of Autocontrol
ruled in Publiespaña’s favour in two cases. During 2013,
The Advertising Jury of Autocontrol received two claims
concerning advertising. One was rejected and the other
was resolved without any penalty proceedings being
initiated.