Page 35 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2013
OUR PRODUCERS
The Spanish TV producer La Fábrica de la Tele has
been working with Mediaset España since 2007. It
has produced a number of programmes broadcast
in 2013 on the Company’s various channels, such
as “Sálvame”, “El gran debate”, “Abre los ojos...
y mira”, “Campamento de verano” and “Los
Cazamariposas”.
Our concern for responsible programme
production goes beyond the definition of a series
of measures on a spontaneous or uncoordinated
basis. In this respect, before a programme is
produced the preventive measures to be taken are
planned in detail, covering the various aspects that
are encompassed by safety and health at work (the
characteristics of the facilities, emergency plans and
equipment, fire-fighting facilities and health units,
among others), care for the environment (recycling
programme, use of non-hazardous substances,
waste management, etc.), legal requirements
(authorisations, legal compliance) and interaction
with local communities, among others.
Depending on the measures taken in each case, this
guarantees compliance with applicable legislation
and best practices in all areas.
One of the programmes made by this producer in
2013 was shot in the Sierra de Gredos, a regional
park in the province of Castilla y León. The Gredos
range, comprising five fluvial valleys, is a very rich
environment in terms of both fauna and flora and
therefore the correct application of measures aimed
at conserving the environment in the shooting
locations was of great importance.
During shooting, the programme competitors lived
a camp of cabins constructed using environment-
friendly techniques. The life-style of the participants
and production crew at the site ensured respectful
treatment of the environment at all times. In addition,
the production zone was fenced off and at no time
was there any interaction with the local wildlife.
None of the local fauna was negatively impacted by
this production process.
In addition, all the health and safety measures
included in the safety management plan were
implemented. The management team were
instructed in the content of the plan by an external
company specialising in protection and security.
The protocol was completed with a study of the
zone carried out by the municipal authorities of
Mombeltran (Ávila) to improve signposting of the
site, par ticularly areas bordering on the electricity
circuits. During the periods of highest power
consumption, i.e. during live broadcasting, the fire
service, Civil Guard and Nature Protection Service
(Seprona) were present at all times, together with
a mobile medical unit.
The TV programmes commissioned by Mediaset
España from ‘La Fábrica de la Tele’ include content
with a high social impact that benefit persons in
need or raise public awareness on matters of social
relevance. On several occasions, the celebrities or
Group presenters taking part in the programme
have donated their earnings to different charity
initiatives