Page 32 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report
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GOVERNANCE MODEL
Another essential aspect of Mediaset España’s business
management is its strict compliance with the Spanish
Data Protection Law.
The Company’s Data Protection Unit complies with
the provisions of the Data Protection Law and ensures
responsible management of the business for users, viewers
and customers.The Data Protection Unit’s main objective
is to regulate the treatment of data and personal files,
irrespective of the medium on which they are processed,
the rights of citizens to said data and the obligations
attaching to the company that creates or processes them.
In this period, Mediaset España has focused its Data
Protection Policy in compliance with new regulatory
requirements in this area, and has continued to raise
awareness in line with its desire to be the guarantor of
the privacy user and participant data. The main features
that characterize the work performed by the Company
during 2013 are:
I. Bringing internal policies into line with best
practices regarding
cookies
and advertising
The “Guidelines on the use of
cookies
”, a document
prepared by the Spanish Data Protection Agency
(AEPD) in collaboration with associations of advertising
and e-commerce industry companies, was published in
April 2013. It provides guidance to businesses on how to
comply with the obligations laid down in Article 22.2 of
Law 34/2002 on the information society and electronic
commerce services, as amended by Royal Decree-Law
13/2012.
In its on-going effort to gain maximum confidence from
users, Mediaset España, together with Autocontrol, has
commenced a procedure for adapting its internal policy to
ensure compliance with the regulations governing
cookies
and behavioural advertising. This means informing users
that their browsing habits may sometimes be known by
Internet service providers, to allow users to evaluate for
themselves the benefits associated with such knowledge
in order to manage the acceptance or rejection of such
advantages and possibilities.
The Company thereby evidences its firm commitment
to providing a complete guarantee to its users, assuming
obligations that exceed the scope of what is reasonably
enforceable under the legislation governing data protec-
tion and use of
cookies
in Europe.
II. Continuity in awareness-raising effort by covering
the open Day of the AEPD
Continuing the cooperative relationship established
between the AEPD and Mediaset Spain, channels of
collaboration with that association have continued to be
made available during 2013. In this way, Mediaset Spain
has continued to provide the AEPD with the possibility
of broadcasting awareness messages to viewers of its
television channels and users of Group company websites.
Durante 2013, the initiatives implemented included
the presence of the AEDP Director in a programme
on privacy broadcast during news programmes on 26
April 2013, in the context of the 5th Annual Open Day
organised by the AEPD. This content is available via the
following link:
Collaboration channels with the AEPD during 2013
include a mention of the importance of complying with
the Data Protection Law in an episode of the “Familia”
fiction series broadcast in January. The online version of
the episode was also issued on the Telecinco.es site and
a specific reference was made to this on international
privacy day held on January,28th.
Over this period, the Group has constantly updated
its Internal Security Policy with respect to privacy and
compliance.
DATA PROTECTION
