Page 36 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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GOVERNANCE MODEL
Collaborations with Producciones Mandarina
go back as far as 2006, with its par ticipation
in the production of a variety of programmes
for Mediaset España. In 2013, a number
of programmes have been produced and
broadcast over the Group’s channels, such as
“Las Mañanas de Cuatro”, “Te vas a enterar”,
“Lo sabe no lo sabe”, “Qué tiempo tan feliz”
and “Materia reservada”.
The production of the programmes follows the
planning, coordination and adoption of a series
of measures aimed at ensuring compliance with
all applicable regulatory requirements, such as
prevention of occupational risks, environmental
care and respect for people, among others.
In the production of “Qué hago yo aquí”
various geographical locations were explored
in which living was difficult, and were found to
be inhabited by Spanish citizens. Among other
places, Thailand was visited, where the aftermath
of the 2004 tsunami could still be observed,
along with Indonesia, where 90% of the planet’s
volcanoes are concentrated and which suffers
a daily average of 3.5 natural disasters among
volcanic eruptions, ear thquakes and floods.
In both locations the programme producers
made an effor t to publicise the recovery work
being carried out in areas devastated by natural
disasters.
The other TV programmes commissioned by
Mediaset España from Producciones Mandarina,
such as “Las mañanas de Cuatro” or “Te vas a
enterar”, include content with a high social impact
that benefit persons in need or raise public
awareness on matters of social relevance
Molinos de Papel is an audio-visual production
company that has been working with Cuatro since
2008. From the beginning, it has maintained a formal
commitment with the persons interviewed.
In close to 40 reports in “ Callejeros”, 23 in
“Callejeros Viajeros” and 2 in “Frank de la Jungla”
produced by Molinos de Papel in 2013 and
broadcast on Cuatro, various high-profile social
issues have been addressed, with the collaboration
of both public and private institutions such as
NGOs, neighbours’ associations, or the police force.
The “Menores en riesgo” reports deal with
the dangers facing youngsters at risk of alcohol
and drug consumption. The ARELA Centre for
Initiatives to Support Children of Pontevedra
actively collaborated in the production of the
report, explaining the activities carried out in
relation to minors under judicial guardianship due
to their criminal behaviour and their subsequent
social rehabilitation. The identity and image of
the occupants of the Centre was respected at all
times during production. In addition, the PRODENI
Association (which defends children’s rights) and
the Melilla Human Rights Association showed the
team around their facilities and explained their
activities with the under-age illegal immigrants they
take in at their centres.
Spanish legislation governing the protection of
minors has been complied with in all programmes
featuring young people, concealing their image and
identity and always obtaining permission from their
legal guardians, whether parents or institutions, for
their participation.
With regard to the visits by “Frank de la Jungla” to
Mongolia and his stay among the “Reindeer People”,
or the “Callejeros Viajeros” report in Tanzania in
which two local tribes were approached, it should
be noted that both programmes were organised
through an international tour operator holding
the necessary permits granted by the countries’
governments for visits to their Nature Reserves,
and contact with the local communities took place
in accordance with conditions established by the
local guides