Page 38 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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GOVERNANCE MODEL
CONTENT MANAGEMENT
Content Management Model
Content Accesibility
Mediaset España manages content responsibly, without overlooking its enter tainment
function, providing news coverage of matters of social interest, offering different and
impar tial viewpoints on the items covered and contributing to a clearer understanding
and a critical approach among its audience, in addition to making content accessible
and ensuring that ethical standards are respected.
CONTENT MANAGEMENT MODEL
The Mediaset España Code of Ethics deals with the
principles which govern the journalistic profession,
stipulating the need for journalists to carry out their
work in strict compliance with the principles of accuracy,
objectivity and independence in the information they
present.They must also respect the principles of freedom
of expression and information, professional secrecy and
non-discrimination in their work.
Mediaset España pays great attention to the values of
plurality and diversity of sources of information and the
participation of the various sections of the community,
including them in its news coverage and in its discussion
programmes, in which it seeks to strike a balance among
different trends and opinions.
Innovation in the creation of content is a fundamental
value for Mediaset España and is indispensable for
maintaining its leadership in the audio-visual sector.
For this reason the New Projects Area makes a great
effort, in constant contact with the production and
distribution companies, to keep up to date with all new
developments occurring in Spain and on an international
level, looking at the new trends and examining new
products in order to decide whether to include them in
the Group’s programme schedules.
Mediaset España has developed and implemented a
pyramidal control structure to assess and monitor
the creation of content and its compatibility with the
Company’s values and Code of Ethics.
Editorial independence is guaranteed by
Mediaset España, which has control
mechanisms designed to prevent
governmental, technical or any other type
of interference in the creation of content.