Page 39 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

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CORPORATE RESPONSIBILITY REPORT 2013
Mediaset España’s control over live programming takes
the form of daily monitoring meetings between the
channel’s executives and programme producers. These
meetings deal with any issues relating to the programme,
ranging from the content to be broadcast to complaints
received and the images and captions to be used.
Other programmes are also monitored by Mediaset
España, commencing with the notification to producers
of the programme content guidelines. Subsequently,
once the programmes have been created and submitted
by the producers, Mediaset España views them to
assess their compliance with the guidelines, the Code
of Ethics, respect for human rights, the rights of children
and the right to privacy, among other issues. Once this
assessment has been made its findings are conveyed to
the producers for them to adapt the content accordingly
and then submit the programme to Mediaset España
again for further analysis and assessment.
In the case of programmes featuring children, in addition
to the controls referred to above the programme is sent
for approval to the Child Protection Authority prior to
be being broadcast.
In addition to these regular procedures there are
quarterly meetings of the Self-Regulation Committee
at which content production managers deal with any
complaints or claims which have been received. Their
findings are notified to producers to ensure they correct
and improve any inappropriate content in the future.
In order to bring the quality of the content into line with
viewers’ expectations Mediaset España holds regular
meetings to analyse programming and audience figures,
as well as commissioning market research surveys on
television content from independent companies. These
surveys combine qualitative analysis with analysis of
social networks together with other types of analysis
used in the audio-visual sector.
The performance of surveys on the degree of awareness
of the network’s themed channels or the positioning of
the various channels on the television remote control
also form part of the analysis carried out in order to align
the television offering with the audience’s expectations.
In order to improve content dissemination, Mediaset
España has a channel devoted to broadcasting content
during prime time which is then reissued during the
following week. Programmes can also be watched on
the web site, which broadens the options for content
access.