Page 49 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

49
CORPORATE RESPONSIBILITY REPORT 2013
management of intellectual property rights and the
application of equitable and proportionate rates by
them, based on the effective use of the repertoire they
represent.
In the sphere of the relations of the company with the
National Commission for Markets and Competition, in
2013 Mediaset Spain has participated in several cases
defending competition in the audio-visual sector handled
by said institution. In addition, the task of monitoring
compliance with the commitments made in the merger
between Telecinco and Cuatro has been of particular
importance in regard to the Company’s relations with
this Commission, noting in this regard that Mediaset Spain
has effective internal control and reporting mechanisms
to ensure the effective implementation of these
commitments.
As evidence of its commitment towards compliance with
the regulations governing its business activity, Mediaset
España has concluded the following self-regulation
agreements:
• Code of Self-Regulation of Television Content and
Children;
• Code of Conduct on Commercial Advertising of
Gambling Activities;
• Advertising Self-Regulation (“Association for the Self-
Regulation of Commercial Advertising”) and other
specific advertising codes.