Page 59 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
59
MULTICHANNEL AND
MULTIPLATFORM OFFERING
FLEXIBILITY
OF THE MODEL
One of the main factors underlying the business
success of Mediaset España is the great variety
of products in offers the market through a broad
range of media which enable viewers to enjoy a
unique experience in line with their own tastes and
preferences. In this way, anyone can find a medium for
watching a programme or other content which suits
their own preferencess.
As part of its multichannel offering, Mediaset España
distinguishes between two major groups: the principal
channels and the new generation channels.
PRINCIPAL CHANNELS
The two principal channels,Telecinco and Cuatro, have
performed extraordinarily well in 2013. Telecinco, as
a general channel with a variety of programmes for
different audiences, and Cuatro, as a channel aimed
at younger viewers with innovative content, are
the organisation’s cornerstones. Content on offer
includes entertainment, films, fiction, news and sports
events.
NEW GENERATION CHANNELS
The six new generation channels seek to reach
audiences looking for specific content. Mediaset
España places a variety of programmes at their
disposal to meet their tastes and preferences. They
are differentiated channels whose profile is based on
viewers’ gender or age, or the specific content their
broadcast.
In addition, Mediaset España’s services extend far
beyond theTV screen, not only via each channel’s web
site but also through mobile apps and its presence on
social networks.
Mediaset España offers a wide range of programmes
thanks to its unique operational model.The company
has always been characterised by the flexibility of
its approach and the speed with which it deals with
change when programmes need to be replaced or
rebroadcast. This flexibility is achieved mainly due to
the following:
• The Group’s strong financial capacity which
enables it, when oppor tunities are identified,
to buy premium content and formats for its
viewers.
• Having its own facilities, which generates
production synergies for both in-house and third-
party productions.
• Human resources made available for each
programme, allowing continuous monitoring
of each production and a perfect coordination
with the programming area when planning each
channel’s programme grid
THEME CHANNEL WOMEN’S CHANNEL
CHILDREN’S CHANNEL REPEAT CHANNEL
SOAP OPERA’S
CHANNEL
MEN’S CHANNEL