Page 63 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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As regards Spain’s autonomous regions,Telecinco was the
most viewed channel in Euskadi (16.3%), Galicia (14.3%),
Canary Islands (15.9%), Aragón (13.7%), Asturias (17.5%)
and Balearic Islands (13.2%).
Telecinco also achieved a clear victory in social media
(with 400,000 followers inTwitter and 600,000 Facebook
fans) and was the channel with the highest number of
comments associated with its content, totalling over 40
million mentions (source: Global In Media).
Telecinco, the strength of in-house
production, enter tainment and live
broadcasting
A content offering that always appeals to viewers,based on
live broadcasts, has been one of the factors distinguishing
Telecinco’s in-house productions with respect to its
competitors and has been one of the drivers of Spain’s
audiovisual industry.
A variety of game shows, debates, magazine shows, society
talk shows, investigative reports, reality shows, sports
events and news programmes are the main elements that
have madeTelecinco the most popular TV channel during
peak viewing times.
Day time programming was once again the undisputed
protagonist: in the morning, “El programa de Ana Rosa”
(18.7% and 546,000 viewers) and “Mujeres y Hombres y
Viceversa” (13.1% and 853,000 viewers); in the evening,
“Sálvame diario” (16.6% and 1,839,000 viewers) and
“Pasapalabra” (16.8% and 2,027,000 viewers); during
weekends, “¡Qué tiempo tan feliz!”, with 1,391,000
viewers and a share of 11.6%.
During prime time, the second edition of “La Voz” (The
Voice) (23.2% and 3,406,000 viewers), the winner of
a Special IRIS Award from the Television Academy and
a Vitoria FesTVal award for the Best Entertainment
Programme, led its time slot and was a success for
commercial television; the game show’s finale beat the
year’s record for social media participation, with 752,311
comments in Twitter, and was the subject matter of
dozens of national and international trending topics each
night the show was screened.
One of the formats that has brought Mediaset España the
most satisfaction in the past decade once against proved
itself in 2013. “Gran Hermano Catorce” (Big Brother
Fourteen) (18.4% and 2,577,000) both corroborated its
success on Television and in the Internet and was one
of the shows with the year’s highest social media impact,
achieving second place in the ranking with 735,796
comments.
During 2013 Telecinco successfully screened two new
formats that led their time slots: the high diving game
show“¡Mira quién salta!” (19.9% and 2,840,000) and the
reality show set in an explorers camp “Campamento
de verano” (1,441,000 and 14.8%). During peak
viewing hours, the surprises and stories presented in
“Hay una cosa que te quiero decir” (2,148,000 and
17.1%) were popular and the analysis and inter views
in “Sálvame Deluxe” (2,049,000 and 17.4%) made
this celebrity gossip show the undisputed Friday
night leader.
Telecinco series: benchmark comedy,
successful miniseries
Comedy and miniseries were the most popular fiction
genre. The surrealist and absurd humour of “La que se
avecina” has attracted over four million faithful viewers
(4,172,000 and 21.8%), as the benchmark series for
Spanish comedy and the fiction attracting the highest
social media participation, as well as the first Spanish
series to exceed one million Facebook fans.