Page 70 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report
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BUSINESS MODEL
70
The combined teamof InformativosTelecinco and Noticias
Cuatro completed an excellent year’s work. The team
members, led by Juan Pedro Valentín and Pedro Piqueras,
made Mediaset España the benchmark news broadcaster
in private television. Rigorous, independent reports were
prepared for each of the two channels using information
from the Atlas news agency, maintaining the editorial line
that distinguishes each channel in both television news
and the websites
and
.
The two sites host all editions of their news programmes,
including live and pre-recorded broadcasts, providing
users with a second window through which to view daily
news.
The two teams worked hard to report and broadcast
through all the complementary channels, such as the main
social media, particularly Twitter, where the followers of
Informativos Telecinco and Noticias Cuatro doubled
to each over 164,000 and 155,000, respectively. The
following achieved by Deportes Cuatro in Twitter is also
noteworthy, with over 235,000 Twitter followers in @
losmanolostv and close to 140,000 Facebook fans.
Informativos Telecinco, a benchmark news
programme for commercial television
Informativos Telecinco was once again the leading
commercial television news programme in 2013.
Professionalism and proximity to viewers while reporting
the most relevant national and international news stories
were once again the main distinguishing features of the
work performed by the team led by Pedro Piqueras,
the winner of the Ondas award for the Best Television
Presenter; Informativos Telecinco was the benchmark
news programme in each of its three editions Monday
through Friday (13.8% and 852,000 vs. 12.8% and 687,000
for Antena 3 Noticias) and Monday through Sunday
(13.2% and 928,000 vs. 13% and 818,000 for Antena
3 Noticias). It was also the share leader (13.7%) in the
afternoon and prime time editions from Monday through
Sunday, as compared with 13.2% for La 1 and Antena 3.
The 9 pm InformativosTelecinco slot, presented by Pedro
Piqueras y J.J. Santos, closed the year as the leader of
commercial television news, exceeding by 1% its own
accumulated figures for 2012 to reach a 15.2% share and
2,291,000 viewers.
15.2
11.9
11.5
Informativos
Telecinco 21:00
Antena 3
noticias 2
Telediario 2
2,291
1,647
1,929
Share
Thousands
MEDIASET ESPAÑA, AN INTEGRATED EDITORIAL TEAM FOR NOTICIAS CUATRO
AND INFORMATIVOS TELECINCO
