Page 64 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

BUSINESS MODEL
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The winner of theVitoria FesTVal Critics Award, this fiction
is a huge hit in the Internet and social media, with close
to 40 million page visits in Telecinco.es, nearly 20 million
videos served, over 1.1 million Facebook fans and almost
170,000Twitter followers.
The loyalty of its followers is such that daily reruns on
the Factoría de Ficción channel are among the most
popular content on this Mediaset España theme channel;
the cast, including José Luis Gil, Pablo Chiapella, Jordi
Sánchez, Nacho Guerreros, Eva Isanta, Antonia San Juan,
Fernando Tejero, Nathalie Seseña, Cristina Castaño,
Macarena Gómez, Antonio Pagudo,Vanesa Romero, Isabel
Ordaz, Ricardo Arroyo, Cristina Medina, Luis Miguel Seguí
and Mariví Bilbao (Posthumous Award from the Actors
Union and Best Actress award at theVictoria FesTVal), are
some of Factoría de Ficción’s best known faces.
The entertaining storylines set in the genuinely Spanish
district of Esperanza Sur once again ensured that “Aída”
(14.3% and 2,688,000) was one of the most outstanding
national fiction series. The most longstanding television
series, which reached 200 episodes in 2013 in a surprising
special in which the cast including Paco León, PepeViyuela
(Ondas Award for Best Actor), Miren Ibarguren, Marisol
Ayuso and Mariano Peña travelled back in time to the XIX
century, has announced its definitive small screen departure
during 2014. This marks the end of the production’s
natural cycle, during which it has received over 25 awards,
including five Ondas awards, four TP de Oro awards, four
ATV awards, four Fotogramas de Plata awards, five Actors
Union awards, one Zapping award and one Protagonistas
deTelevisión award.
As regards historical fiction, while this report is being
prepared,Telecinco has just completed a cycle of another
of its flagship series:“Tierra de Lobos”, which has achieved
an average 14.4% share and 2,581,000 viewers since it was
first shown.
In the miniseries arena, 2013 saw the success of “Niños
robados” (Stolen children), a production inspired in real life,
starring Blanca Portillo, Adriana Ugarte, Nadia de Santiago
and Macarena Gómez, which became the years most
popular miniseries at an average of 3,913,000 viewers and
a 22.2% share.
In addition to national fiction, in 2013 Telecinco issued
carefully selected movies, such as “Avatar”, which was the
movie most viewed on television since 2000, both parts
averaging 6,155,000 viewers and a 32.1% shares.
Entertainment and social impact
Telecinco’s content is designed to provide entertainment
and to have a social impact. The following programmes
include special content with a high social value:
EL PROGRAMA DE ANA ROSA
Presented by Ana Rosa Quintana, this programme’s two
thousandth edition was broadcast in 2013; it led morning
television with social and political discussions, combined
with other cultural and news content.
As in previous years, the programme actively supported
all the solidarity campaigns promoted by Mediaset
España, such as initiatives to help detect strokes and the
“on wheels” campaigns to promote the use of bicycles.
Ana Rosa’s programmes also aired numerous needs,
urging viewers to collaborate, including awareness
campaigns relating to evicted families and support for the
organisation Mensajeros de la Paz in its food donations
campaigns.