Page 73 - MEDIASET ESPAÑA / 2013. Corporate Responsibility Report

CORPORATE RESPONSIBILITY REPORT 2013
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Mediaset Spor t, suppor ting football
Mediaset España’s football offering was strengthened
in September by the launch of “Tiki Taka”, a night-time
sports discussion programme presented by Felipe del
Campo and Enrique Marqués on the channels Cuatro
and Energy. Freeview National Five-a-Side Football
League, the Spanish and European Speed Championship
(CEV Repsol 2013) and the NBA All Star Game 2013
completed Mediaset’s sports content in an intense year
prior to the events that will be broadcast in 2014: Football
World Cup, Basketball World Cup and World MotoGP
Championship.
From 15 to 30 June, Mediaset España focused mainly on
the Football Confederations Cup, achieving an average
32.9% share and 4,526,000 viewers.The penalties in the
Spain-Italy semi-final was the most viewed moment of
the year (13,355,000 and 67.9%) and the Brazil-Spain
final was the most viewed broadcast in the history of
late night television (10,661,000 and 70,3%). A total of
40 live hours were broadcast for this football event,
covering all the matches, including pre-match and post-
match content; these programmes produced in-house by
Telecinco and Cuatro were in permanent, live contact
with everything that was happening in Brazil; as always,
Mediaset España’s websites, Telecinco.es and Mitele.es,
were an essential part of this coverage. J.J. Santos was
in charge of coordinating a professional team formed by
Manu Carreño as the Spain match commentator, Ramón
Fuentes and David Ibáñez commentating on the other
matches; Sara Carbonero, Juanma Castaño, Raúl Gamonal,
Diego Miguel Fernández and Matías Prats following
the Spanish team’s steps and Manolo Lama presenting
Deportes Cuatro’s midday slot. The matches were also
commentated by Julio Maldonado Maldini, Kiko Narváez
and José Antonio Martín Petón.
As a result of its latest acquisitions, in 2013 Energy
broadcast National League, Spanish Cup and Spanish
Super Cup five-a-side football matches, commentated by
the sports journalist Miguel Ángel Méndez, with technical
comments from the ex-player of Caja Segovia, Juan José
Rodríguez Navia Cancho .
Mediaset Spor t, suppor ting motorcycling
In 2013 Telecinco broadcast the most viewed MotoGP
Championship ever (28.6% and 2,861,000), which Marc
Márquez won in his top category debut to become a
motorcycling legend. The last GP in Valencia broke the
viewing record in this category (43.8% and 4,978,000).
This pushed the season average up to 23% more than
2012, with a 32.2% commercial target share and absolute
leadership in all age targets and in all autonomous regions,
above 32% in some cases.
The outstanding role of the Spanish pilots that achieved
victories in all three categories, a renewed team of
narrators and commentators thanks to the inclusion of
Nico Abad and Melissa Jiménez in Mediaset Sport, and
new digital tools which allowed fans to witness the world
of motorbikes as they had never done before through
Mitele.es, such as the addition of a second screen on
which the audience could connect to eight special signals
with images shot from attractive camera angles provided